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Understanding Picture Sorts: Key Components in Emotional Branding and Attention Flow

Picture sorts are a valuable research method that emphasizes the flow of attention, emotion, and meaning in branding. By utilizing non-verbal cues, this technique can effectively gather insights, especially when working with children or in budget-conscious settings. The components of attention and emotion play critical roles in shaping branding moments, making it essential to understand their impact. This method, identified as one of the top commercial strategies of 2010 according to Ameritest, requires minimal equipment, proving its practicality and effectiveness in market research.

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Understanding Picture Sorts: Key Components in Emotional Branding and Attention Flow

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Presentation Transcript

  1. Picture Sorts

  2. 4 important components • The Flow of Attention • The Flow of Emotion • Branding Moments • Flow of Meaning

  3. Flow of attention

  4. Flow of emotion

  5. Branding moments

  6. Flow of Meaning

  7. Different Enough To use in Focus group Probably Too similar To use

  8. Action Image Emotion image • knowledge • image

  9. Very strong positive Very strong Negative

  10. Picture sorts are a • Useful method of • Research because: • - it’s generally • non-verbal • - It can be used • when conducting • research involving • children • - it’s cheap!! • - little equipment • is needed

  11. #1 commercial Of 2010 According to ameritest

  12. picture sorts!

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