1 / 30

Video 19 Listening, Talking, Energizing, Supporting with Social Media

IBMS Semester 6b Fall 2013 Mr. George Szanto. Video 19 Listening, Talking, Energizing, Supporting with Social Media . Topics Covered. Groundswell strategies for listening, talking, energizing, and supporting Some examples of these strategies are shown at the end of the slide set.

miller
Télécharger la présentation

Video 19 Listening, Talking, Energizing, Supporting with Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IBMS Semester 6b Fall 2013 Mr. George Szanto Video 19 Listening, Talking, Energizing, Supporting with Social Media

  2. Topics Covered Groundswell strategies for listening, talking, energizing, and supporting Some examples of these strategies are shown at the end of the slide set

  3. Learning Objectives • Explain the benefits of each groundswell strategy • Give 1 – 2 examples of each groundswell strategy when prompted • Be able to apply one or more of the groundswell strategies to an online eMarketing objective

  4. Listening Learning from what your customers are saying

  5. Reasons to listen • Find out what your brand stands for • Understand how buzz is shifting • Save research money; increase research responsiveness • Find sources of influence in your market • Manage PR crises • Generate new product and marketing ideas

  6. Listening strategies There are many other vendors offering listening products some which are free. For a listing of ~ 200 such products see Ken Burbary’s Wiki

  7. Talking Two-way conversation, not just shouting

  8. Talking strategies

  9. Energizing strategies Helping your best customers to recruit others

  10. Energizing strategies

  11. Consumers trust each other more than you

  12. Supporting Strategies Enabling your customers to support each other

  13. Supporting strategies

  14. End of Video - Thank you Following this slide, please review the numerous examples of groundswell strategies on your own Afterwards please take the online quiz associated with this lecture

  15. Examples Talking

  16. B2C Blendtec spreads awareness on YouTube – Viral Video

  17. B2C Ernst & Young careers spreads word of mouth on Facebook

  18. B2B HP’s blogs share complex information

  19. C2C - Haul Videos

  20. B2C Nike Community

  21. Examples Listening

  22. B2C NCCN and Communispace listen to cancer patients

  23. Examples Energizing

  24. C2C eBags energizes with ratings and reviews “This bag has exceeded every expectation that I had…Similar bags with the carrying capabilities are being sold for $300+!!...It came with a Halloween orange interior, which shocked me at first. However…I welcome the bright interior color for the contrast it provides when looking for something small in the bottom of a pocket…”

  25. B2B Constant Contact energizes customers with a community

  26. C2B Adult Fans of Lego were already in a community

  27. Examples Supporting

  28. Dell’s support forum highlights superusers like “Predator” • Posts since 1999: 20,452 • Pages viewed: 1,111,675 • Total online minutes: 473,113 “I actually enjoy helping people. That’s what got me hooked: when you help people and they say ‘Thank you’.”

  29. B2B Other Support Examples and Results of Groundswell From Lithium Cases

  30. End – last slide

More Related