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BAUER MEDIA DROVE SALES AND ACTION

Drive awareness of ASDA beauty range among shoppers through engaging advertorials, expert tutorials, and peer-to-peer videos. Achieved +31% increase in recommendation, 183K video views, 1.6M social impressions, and 2.6M campaign reach. Increased sales with a +4% rise in primary shoppers and +7% in secondary shoppers. 59% of audience took action post-campaign.

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BAUER MEDIA DROVE SALES AND ACTION

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  1. ASDA BEAUTY WITH HEAT & CLOSER BAUER MEDIA DROVE SALES AND ACTION

  2. ASDA BEAUTY THE CHALLENGE . THE INSIGHT THE IDEA BEAUTY FINDER Driveawarenessof the ASDA beauty range among ASDA shoppers and non ASDA shoppers. 74% of mums are working mums. A recent survey recognised that the average working mum works the equivalent of two full time jobs.She is time poor. The heat & Closer audience are time poor but want to look good – they are 3 times more likely than the average mum to be a heavy user of cosmetics. A regular feature curating the best beauty finds and trends from our beauty experts across the heat & Closer brands. It showcased the ASDA beauty offering through engaging advertorials with expert tutorial & peer to peer videos.

  3. RESULTS +31% INCREASE IN RECOMMENDATION 68% CAMPAIGN APPEAL VIDEO VIEWS 183K SOCIAL IMPRESSIONS 1.6M CAMPAIGN REACH 2.6M

  4. BAUER IMPACT & INFLUENCE INCREASED SALES CAMPAIGN AWARENESS DROVE ACTION Sales of cosmetics and toiletries saw a +4% increase in those shopping primarily at ASDA and a +7% increase in secondary shoppers. Campaign awareness was 51% (+6% usual Bauer benchmark)for those who had seen the activity in print and online,suggesting a cross-platform solution is the most effective. 59% of the audience took action after seeing the Bauer campaign.

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