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My Ebook Journey

My Ebook Journey. Annette Welsford. I Followed Andrew and Daryl’s Ebook Program. Brainstormed reviewed the stats on 20+ topics Surveyed 5 topics Growing Tomatoes met criteria Wrote book with friend – plant pathology and nutrition expert Did all graphic design Put up website

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My Ebook Journey

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  1. My Ebook Journey Annette Welsford

  2. I Followed Andrew and Daryl’s Ebook Program Brainstormed reviewed the stats on 20+ topics Surveyed 5 topics Growing Tomatoes met criteria Wrote book with friend – plant pathology and nutrition expert Did all graphic design Put up website Started marketing with Google

  3. Testing • Headlines • Photos • Copy • Pricing • Bonuses • Fonts • Testimonial boxes • Banners

  4. Early Website Versions

  5. Early Website Versions

  6. Current Website Version www.bestjuicytomatoes.com

  7. Ebook Hard Cover Book Versions

  8. Online • Google Advertising • Online Articles • Affiliates – Clickbank • Affiliates – Clixgalore • Affiliates – paydotcom.com • Affiliates – Direct Approach • List with Online Book Stores • Viral Referral Marketing • Offline • Press Releases - Gardening Australia, Women’s Network, 3AW, Brisbane Extra • Neilsen’s Database listing (shops, library supply services) • Contacting Shops – Mitre 10, nurseries, gardening bookshops

  9. Site Visits Conversions Traffic Marketing Stats

  10. Marketing Stats

  11. Follow Up Marketing • IMPORTANT – customer satisfaction survey email after 14 days • Does the book provide you with all the info you need to cultivate your tomatoes? • Do you have any suggestions for further tomato topics we should include in the book? • Do you have any suggestions for other topics? What vegetable, fruit or gardening subjects or products are of interest to you? • Are you completely satisfied with the service we provided? • 1. Gives us testimonials for website (over 350) • 2. Gives us solid proof of which book to write next

  12. Follow Up Marketing

  13. Tomato Varieties Database – 1300 varieties and seed suppliers • Data and program outsourced on elance 2010

  14. Our Family Tomato Cookbook 2010

  15. 2nd Edition, CD and Cookbook 2010 • Outsource: • Graphic Design • Article writing • Posting Books • Bookkeeping

  16. 2nd Edition, CD and Cookbook 2010 2009 - $50,000 2010 - $75,000

  17. Growingveggies Blog • Perfect Potatoes Book • Other ebooks • Become-Stylish Membership Program, book and estyle personal style software • Small Business Marketing Membership • Tradies Marketing Membership 2010

  18. 2010 Is YOUR Year To Be Successful Online! Annette Welsford

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