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introducing

introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies. w hat we do. c reate content. a mplify messages. d igital strategies. b e social. Bring stories and campaigns to life. sharing news and stories.

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introducing

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  1. introducing

  2. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies

  3. what we do create content amplify messages digital strategies be social

  4. Bring stories andcampaigns to life

  5. sharing news and stories digital PR social sharing client media

  6. events Twitter Facebook quotes news Google+ social media industry insight Linkedin research history + context YouTube video newswire Vimeo advocates syndication Foursquare digital PR social sharing podcasts blogs blogrings VNR visuals forums paid advocates exclusives client media photography paid media infographics CRM comms internal comms colleagues websites subscribers

  7. how we do it measure success agree target audience create and collate multi-media content disseminate content maximise cross media links

  8. case study • CLIENT; Hobbycraft • BRIEF; Engage craft blog world • THE PLAN; • Create a panel of leading craft bloggers to test and review all new products • Give exclusive previews of new products and projects • Hold regular make-together events hosted by Hobbycraft experts • RESULT; Reach 120k+ target crafters regularly with Hobbycraft news.

  9. case study • CLIENT; GOSH • BRIEF; Boost social media engagement • THE PLAN; • Meet the bloggers event • Digital content created for SM channels • Daily engagement of fans • Sampling programme to boost digital word of mouth • Engage stockist SM channels • Create cosmetics hack competition • RESULT; Twitter followers +30% in two months, Facebook fan engagement +200% in two months

  10. Our credentials • Market leading PR company • Track record in developing stories and campaigns • Successful blogger strategies • Successful social media campaigns • Successful digital content placement

  11. How do we measure it? • Work with you to agree our objectives • Target audience media reach and frequency • Tracking Blogger reach and forums • Social media reach • YouTube hits • Tracking traffic to owned content • Cost per reach • Sentiment • Sales

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