8 Tips to Reduce and Recover Abandoned Carts in Shopify

1. If you're a child of the 90s, you'll remember the pain of downloading a game only to have it get stuck at 99% of the way through downloading. A GIF showing a cat upset because his file download is 99% error. fountainFast forward to adulthood, and déjà vu hits, this time in the form of abandoned carts on Shopify. Picture this: your potential customer has added the item to their cart and is just one click away from purchasing it and BOOM!… They abandon the cart But you are not alone in this agony. According to a recent study by the Baymard Institute, the average cart abandonment rate is 70.19%. But don't worry, not everything is so bleak. If you can find the cause of abandoned carts in your Shopify and implement the right action, you will see big improvements. Do you want to know how? Keep reading this post as we discuss every aspect of abandoned carts in Shopify, including:

2. An abandoned cart in Shopify refers to a situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase. It's like going to a physical store, filling your shopping cart, and then leaving the cart and leaving the store without buying anything. 4 Reasons for Cart Abandonment on Shopify There could be several reasons for cart abandonment on Shopify. Baymard Institute conducted research to identify the top reasons, which are mentioned below. Statistics from Baymard Institute showing the main reasons for cart abandonment Now that you’ve seen the top reasons, let’s dive into the top 4 reasons for cart abandonment on Shopify. 1. Being forced to create an account About 24% of people abandon their online shopping carts when asked to create an account. This is mainly because creating an account is a time-consuming process and is also a huge commitment for a prospect.

3. Generally, customers won't mind signing up to your store if they're regular customers. But a new customer is very unlikely to sign up right away. A meme showing Squidward coming back after discovering that he has to create a Shopify account to make a purchase. So, instead of forcing them to register, focus more on providing an easy and quick checkout process, which will result in a more satisfying shopping experience. Another option is to offer a guest checkout option to your customers. You can take inspiration from Lululemon , which takes its customers to a guest checkout in case they haven't registered, as shown in the image below. A screenshot showing how Lululemon subtly placed a text widget that asks customers whether they have created an account or not. Here you can also see how they have subtly placed a text widget that asks their customers whether they have created an account or not. But it is important to note that at no point in the checkout process have they forced their customers to create an account. There are several factors that can complicate the payment experience. Let's look at them one by one. a. Long forms and additional fields Customers want a fast and seamless checkout experience. And having to fill out long forms with multiple fields asking for irrelevant information can certainly cause more harm than good. At worst, it can annoy your customers so much that they may decide to never visit your Shopify store again. b. Confusing navigation Your Shopify store navigation is designed to guide your customers to the next step in completing a purchase. But poor navigation does exactly the opposite. It confuses customers about where they are in the checkout process. Plus, without a progress indicator, customers are often left unsure about how many steps are left in the checkout process. c. Limited payment methods

4. Although digital payments have grown tremendously, there are still many customers who prefer the traditional method of cash on delivery (COD). Not having multiple payment methods on your Shopify store means you're increasing the number of abandoned carts.To avoid this, make Bulk SMS on WhatsApp sure you offer most payment methods, especially those that customers commonly use and trust.Also read: WhatsApp Integration with Shopify: Verifying Cash on Delivery Orders on WhatsApp Have you ever discovered an amazing deal, only to find out it's full of hidden fees? Yes, that happens to almost every e-commerce customer. But, more importantly, it happens to your customers, too. Homer meme showing how the pre-payment price of an item differs due to hidden charges And when that happens, they often lose confidence in your brand. The feeling your customers are left with is one of distrust, being cheated, and being frustrated — feelings that are more than enough to not only abandon their cart, but also to leave your Shopify store (in some cases, forever). Security and privacy concerns With data breaches and digital frauds on the rise, customers are concerned about the security of their financial and personal details. If your customers don’t feel safe, they may abandon their cart without a second thought.To combat this, you need to identify the various stages of the buyer’s journey that may cause security concerns. First, make sure your website or brand is trustworthy. Because let’s be honest, no one wants to make a purchase on a shady website. Enabling SSL encryption on your Shopify store Have strong password policies Choosing a secure hosting provider

5. Provide responsive customer support Second, it improves payment security. Customers are most concerned about how you manage and process their payments securely.If a customer is not satisfied with the security of payments on your store, they will not proceed with the purchase, resulting in another abandoned cart in your Shopify store.You can improve payment security on your Shopify store by: Choosing secure payment gateways Implement two-factor authentication (2FA) Comply with PCI DSS standards To check abandoned carts in Shopify, follow these steps: Log in to your Shopify account and go to the main dashboard. Find “Orders” located on the left side menu and click on it. Now, click on “Abandoned Checkout” located under the “Orders” section. Done! This page will display a list of all your abandoned carts, including details like:Date/time of abandonment Items in cart Customer email address (if available) A screenshot showing a list of all abandoned checkouts in a Shopify store 8 Strategies to Reduce Cart Abandonment on Shopify For clarity, we've divided Shopify abandoned cart recovery strategies into two categories: Reactive strategies are those that you employ once your customer has already abandoned a cart in your Shopify store. The goal of these strategies is to recover the cart that was recently abandoned. WhatsApp, a messaging tool loved by billions of users worldwide for personal communication, has quickly become a preferred means of communication for small and medium-sized businesses (SMBs) as well. With WhatsApp APIs, SMBs can directly reach thousands of customers in their WhatsApp inbox. And with high open rates, an easy-to-use interface, and rich media, WhatsApp is arguably the best medium to send your Shopify abandoned cart recovery message.

6. A cart recovery message sent by an e-commerce company on WhatsApp Still not convinced? Read on to find out what makes WhatsApp stand out from other cart recovery strategies. a. High Opening Rates WhatsApp has 98% open rates , compared to email open rates of 21.33% . This means that your Shopify abandoned cart recovery email is more likely to be opened and viewed on WhatsApp by your customers, thus increasing the likelihood of cart recovery. b. Personal Touch WhatsApp is designed for personal and casual conversations. This gives you an added advantage to establish more direct and personal communication with your prospects, something you couldn’t achieve as easily through email or other forms of communication. Once this connection is established, your ability to influence your prospects' purchasing decisions (to complete the abandoned cart in this case) is significantly increased.c. Familiar and Friendly Interfac Your customers are familiar with WhatsApp and enjoy its ease of use. You can take advantage of this fact. This familiarity reduces the reluctance among users to interact with your business on WhatsApp, something they might feel on another medium. d. Rich Media With WhatsApp, you're not limited to just traditional text. WhatsApp allows you to add rich media elements to your Shopify abandoned cart recovery messages, such as:

7. Including these rich media elements can make your cart recovery message more engaging, increasing the chances of cart recovery. 2. Send Cart Abandonment Emails Many people think that emails are outdated. While this might be true in some cases, when it comes to Shopify abandoned cart recovery, they work like magic. An example of a cart abandonment recovery email fuente – Really Good Emails And this is not an empty statement. Klaviyo data shows that store owners were able to generate over $60 million in sales through abandoned cart recovery email campaigns in a three-month period. If that's not impressive, take a look at the campaign performance metrics below: While achieving these numbers is not easy, following the steps below could give you more than a chance to achieve it. Compare your recovery rate and sales performance to industry standards. Understand how well your abandoned cart strategy is working compared to similar businesses. b. Review the Abandoned Cart Series Examine the effectiveness of your abandoned cart series by evaluating the number of emails sent. Make sure that there are neither too many nor too few emails (2-3 emails are generally recommended). c. Optimize the Message Adapt your messaging strategy to maximize revenue without compromising deliverability. d. Test Subject LinesMonitor open rates and adjust subject lines accordingly. Simplify subject lines for clarity and effectiveness, avoiding unnecessary complications. e. Maintain a Balance Balance the number of emails you send to avoid overloading customers. Send 2-3 emails to maximize revenue while protecting your email sending reputation.

8. Exit popups are a necessary evil. No matter how annoying they are for your customers, they still play a crucial role in preventing customers from leaving your Shopify store. According to data from OptiMonk, cart abandonment exit popups have an average conversion rate of 17.12% . In addition to stopping the exit, they also prompt them to take action before leaving the store. A screenshot of an exit-intent popup to avoid cart abandonment source – Scarlettos.com.au Here are several types of exit popups you can create to reduce cart abandonment in Shopify. Let’s look at them one by one. a. Discount Offer Popups Provide a popup with a special discount or promotion to encourage visitors to complete their purchase before leaving. b. Cart Reminder Popups Remind users about items they left in their cart. You can also include images of the items in the cart to remind them of what they were interested in. c. Limited Time Offers Create a sense of urgency by displaying limited-time offers or flash sales to prevent visitors from leaving without making a purchase. 4. Run Retargeting Ads Retargeting ads are great for abandoned cart recovery by strategically capitalizing on user behavior. These ads serve as targeted reminders to customers who have shown initial interest in adding products to their cart but abandoned without completing the purchase. Retargeting ads work especially well in this scenario because cart abandoners are an ideal group to retarget, as they are at the very bottom of the conversion funnel. Often, all they need is a little push in the form of an incentive, discount, or free shipping, which they receive in the form of an ad. So remember, next time you run retargeting ads, your customers should look like this: [mental image of happy or excited customers].Spiderman far from home meme indicating how the target audience sees retargeting ads wherever they go Proactive Strategies Proactive strategies are those that you employ independently of cart abandonment in Shopify. The goal here is to make small changes that will reduce cart abandonment in the long run.

9. Any abandoned cart recovery tactic on Shopify is sure to bring results. But what if you could get 10x the results with half the effort and resources? You’ll never know until you study the data, gain insights, and then make decisions accordingly. To get started, you can study cart abandonment data in Shopify such as: Date and time of cart abandonment Total amount of abandoned order Total number of abandoned items Buyer information (e.g. new vs. returning) This data will give you the clarity you need on how and why your carts are being abandoned. For example, if you find that carts for a particular item are being abandoned over and over again, you can review that item. You can check its price, discount, shipping options, and all the other factors that can contribute to cart abandonment in Shopify. Similarly, you can take relevant actions for various issues. 6. Use Live Chat Live chats can be a great addition to your Shopify store. Known for helping customers through the purchasing process, they can be instrumental in your abandoned cart recovery efforts on Shopify. Live chat is presented as a fast and attractive option for customers to use whenever they face any problem in their purchasing process. For example, a customer is confused whether a particular product is eligible for a return policy or not. In this scenario, a live chat offers instant and proactive access to support. By resolving a customer’s issues through a live chat, you can significantly reduce your abandoned carts on Shopify. Not only that, but you can also use live chat as that last extra push that gets the customer to complete the purchase. Let's understand this with an example. A customer is browsing a checkout page for more than a minute. In this case, you can proactively communicate with them via live chat and:

10. Ask if they have any questions or concerns. Offer discount codes to encourage them to make the purchase.Remind them that you offer free shipping if they make a purchase over a specific amount. To make the live chat option more user-friendly, you can also consider adding a WhatsApp chat button on the website. When customers click on this button, they will be redirected to your WhatsApp app from where they can continue the live chat. Testing your checkout process is one of the best practices to reduce cart abandonment on Shopify. To do this, you can choose a few people who will purchase from your store and then give you feedback based on their entire shopping and payment experience. This approach will help you get objective feedback on your checkout process. To get quality feedback from your testers (users), you can ask them about their experiences with: 8. Start a Rewards Program It's hard to get your customers to abandon carts on your Shopify store when you have a reward for them. In fact, rewards or loyalty programs are known to turn your regular customers into big spenders. This is exactly what a Harvard Business Review (HBR) study found in 2021. According to the study, loyalty programs were responsible for increasing the likelihood of purchase by 6.1%.

11. There are several ways you can incorporate a rewards program to reduce cart abandonment. Let's look at some of them. a. Combating Price Sensitivity Sometimes people abandon their shopping carts because they are concerned about prices. Rewards programs help with this by offering customers something extra, such as discounts or special offers. Thismakes customers feel like they are getting more value for their money, thus increasing the likelihood that they will complete their purchase instead of abandoning the cart. b. Personalized Incentives Rewards programs allow for personalization, tailoring incentives to individual customer preferences and behaviors. Personalized offers can be more compelling and persuasive in convincing customers to complete their purchase. c. Referral Programs A referral program allows you to kill two birds with one stone. How? Because it not only reduces cart abandonment, but also improves customer engagement. By encouraging existing customers to refer friends, you expand your customer base and increase the likelihood of new customers completing purchases. d. Use Gamification Introducing gamification elements within rewards programs, such as point systems, challenges, or levels, adds an element of fun and engagement. This gamified approach can keep customers interested in completing their purchases.

12. To enable automatic abandoned cart recovery emails, navigate to “Settings” -> “Checkout” in your Shopify admin. Next, scroll down to the “Abandoned Carts” section and check the box next to “Automatically send abandoned cart emails to customers.” You can also analyze reports. To do this, head to the “Marketing” section of your Shopify admin, where you will find an “Abandoned Carts” email report. This report provides valuable insights such as conversion rates, total sales, average order value, and the number of new customers won back through your abandoned cart emails. Introducing Wati: Your One-Stop Solution for Abandoned Carts on Shopify Every abandoned cart on Shopify represents a lost opportunity for your online store. But not anymore. Wati is here to revolutionize your approach to abandoned cart recovery, ensuring that no potential sale slips through the cracks. 1. Participate immediately With Wati, you can immediately engage with customers. Through real-time notifications, you can connect with them minutes after they’ve left items in their cart. 2. Personalized messages Wati takes abandoned cart recovery to the next level with personalized messages tailored to each customer’s preferences and purchase history. Now, you can create messages that speak directly to their needs, creating a compelling reason for them to return and complete their purchase. 3. Exclusive offers through WhatsApp Wati allows you to engage customers with special promotions, discounts or limited-time offers, ensuring they feel valued and motivated to check their abandoned carts. 4. Intelligent automation Our smart algorithms identify patterns and behaviors, allowing you to automatically trigger targeted messages that resonate with each customer, increasing the likelihood of conversion. 5. Real-time analysis and information

13. Track the performance of your abandoned cart recovery campaigns, understand customer behavior, and refine your strategy based on actionable data. With Wati's WhatsApp API solution, you can send your Shopify abandoned cart recovery messages directly to your customers' WhatsApp. Screenshot showing the section "Abandoned Recovery Message" on Wati Here you will see two options: Enable and Disable. To start an automated abandoned cart recovery message in Shopify, you need to select “Enable.” Once you select “Enable”, you will see multiple options such as: a. Select template This option allows you to use pre-existing cart recovery templates for WhatsApp. A screenshot showing dropdown list of all existing message templates If you want to create your own template, go to Broadcast > Template Messages > New Template Message. b. Send message after This option allows you to select the time interval after which you want to send your abandoned cart recovery message to your customer. Screenshot showing dropdown of time units to be selected As shown in the image, you can select intervals in minutes, hours and even days. c. Include discount coupon As the name suggests, this option allows you to include a discount coupon in your abandoned cart recovery message. Screenshot showing the section where you have to fill the discount amount and type To enable the discount, you just need to check the box as shown in the image. Once you check it, you will see options to select the discount type and a box to enter the discount percentage.

14. Follow-up messages Wati also allows you to send follow-up messages if your customers do not respond to previous abandoned cart recovery messages. These follow-up messages are triggered based on the time interval you select in the “send message after” section of the “2nd Cart Message.” Add product image in recovery message Another great thing about Wati's abandonment recovery message is that it allows you to include the image of the item in the message that was abandoned by the customer. This is a significant change and can significantly increase the abandoned cart recovery rate in your Shopify store. A Cart recovery message on WhatsApp that includes the item's image in it. Conclusion Cart abandonment is a two-word horror story that haunts every Shopify store owner. But not anymore. With proper research and implementation of appropriate cart recovery strategies, you can successfully overcome it. The key is to understand what the real causes of abandoned carts are in your Shopify store. Once you’ve identified this, choose a cart recovery strategy that works best for your Shopify store. In case you’re looking to leverage WhatsApp as a medium for your Shopify abandoned cart recovery efforts, look no further than Wati. Wati is a leading WhatsApp API solution that helps you leverage the power of WhatsApp as a platform to effectively communicate and engage with your audience. With the Shopify integration, you can perform several actions including automated abandoned cart recovery in Shopify. To learn more about Wati, schedule a demo . Or see Wati in action by claiming your 7-day free trial .

15. 1. Why do I have so many abandoned carts in Shopify? There are several reasons for having a high number of abandoned carts in your Shopify store. Some of them are: Unexpected costs Complicated payment process There is no option to pay as a guest Poor website performance Limited payment options Trust concerns There are no offers of intent to exit Shipping Concerns There is no mobile optimization 2. What is a good cart abandonment rate? According to the Baymard Institute, the average cart abandonment rate is 69.99%. So, if your cart abandonment rate is below 70%, it’s good. 3. What is a good abandoned cart recovery rate? Anything above 10% is a good abandoned cart recovery rate. 4. How is cart abandonment calculated? Cart abandonment rate is calculated using the following formula: Cart abandonment rate = (No. of abandoned carts / No. of carts created) * 100 For example, if 100 carts were created and 25 were abandoned: Cart abandonment rate = (25/100) * 100 = 25% This means that 25% of the carts created were abandoned before completing the purchase. 5. What impact do abandoned carts have on my business? When customers leave their shopping carts without purchasing, it hurts your online business. It means less money from potential sales and a higher customer acquisition cost. Solving these problems is crucial to improving your online store's performance and keeping customers happy.

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