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Within a short span of time, on-demand mobile apps have become an integral part of modern lifestyle. Unlike conventional mobile apps, on-demand mobile apps enable consumers to avail a variety of on-demand products and services almost instantaneously. These apps are designed with features to deliver a variety of on-demand services — cab booking, food delivery, grocery delivery, beauty services, hotel booking and home services — quickly and conveniently. Many consumers nowadays use on-demand mobile apps to avail the required services instantaneously without using any search engine or asking for referrals.
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Within a short span of time, on-demand mobile apps have become an integral part of modern lifestyle. Unlike conventional mobile apps, on-demand mobile apps enable consumers to avail a variety of on-demand products and services almost instantaneously. These apps are designed with features to deliver a variety of on-demand services — cab booking, food delivery, grocery delivery, beauty services, hotel booking and home services — quickly and conveniently. Many consumers nowadays use on-demand mobile apps to avail the required services instantaneously without using any search engine or asking for referrals. For instance, the consumers use Uber app to avail door-to-door transportation services instantaneously simply by tapping on a button. Uber further personalizes door-to-door transportation services by allowing users to choose the pickup location, select the destination, and choose a vehicle option.
Likewise, a large number of consumers nowadays use Airbnb app to book both last-minute accommodations and long-term rentals according to precise needs of their trips. The on-demand mobile app further allows users to choose and book a house, apartment, or room based on a number of criteria — price, neighbourhood and amenities. According to BIA/Kesley, “Local on-demand services reached 5.1 percent penetration of the addressable market in the U.S. last year, and we expect it to rise to near 7.3 percent in 2017 as more companies embrace on-demand delivery, services and support.” At present, many consumers use on-demand mobile apps on a regular basis. The massive popularity of on-demand mobile apps further encourages many enterprises to revamp and upgrade their conventional service delivery models. Hence it becomes essential for both entrepreneurs and mobile app developers to understand important aspects of on-demand mobile apps.
Understanding Important Aspects of On-Demand Mobile Apps Custom Mobile Apps The on-demand mobile apps are developed just like custom mobile apps according to an enterprise’s business model and needs. But these apps are designed with features to accelerate delivery of on-demand products and services. Based on its business model, an enterprise can deliver a variety of on-demand services to consumers through on-demand mobile apps. At present, many enterprises use customized mobile apps to deliver on-demand services like cab booking, hotel booking, food delivery, beauty services, freelance services and home services. But an enterprise can still develop custom mobile apps to deliver on-demand products and services regardless of its industry.
Important Features As noted earlier, an enterprise can deliver a variety of on-demand products or services by customizing the mobile app according to its business model and requirements. But the entrepreneur must include a number of features and functionality in the on-demand mobile app to make it successful. For instance, the app must enable users to order a product or service instantaneously, while providing options to customize the order. Also, the app must be designed with a user interface (UI) that allows users to signup, login, and place orders without any hassle or delay. An enterprise also need to complement the easy-to-use UI with efficient back office activities like order tracking, delivery management and meeting rising demands.
Personalized Customer Experience A customer can use an on-demand mobile app to order a product or service quickly and conveniently. But he will still need to opt for a product that fit his budget. Likewise, he will expect the business to deliver the product or service at a specific time. Many customers will even opt for products or services provided by local enterprises or retailer. No enterprise can understand the exact choices, preferences, and needs of individual customers. But it can easily personalize customer experience by including a wide range of customization options in the on-demand mobile apps. The on-demand mobile app must allow customers to choose products or services based on a number of parameters. Many organizations go for on-demand mobile app development for giving personalized user experience to clients.
Growing and Retaining User Base An enterprise also needs to promote its on-demand mobile app through multiple marketing channels to make more customers aware of its on-demand products or services. At the same time, the entrepreneur also needs to explore ways to grow and retain customer base. While developing the mobile app, the entrepreneur must include options to deliver push notifications. The app can send personalized push notifications to users to make their aware of on- demand products or services. At the same time, the entrepreneur can also promote customer loyalty by understanding customer behaviour and launching a loyalty program. He must promote the on-demand mobile app before and after its launch to increase user base in a short amount of time.
