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The customer’s view of Optical Storage R J Longman 12 th Dec 2004

The customer’s view of Optical Storage R J Longman 12 th Dec 2004. The customer view of Optical Storage Consumers CD/DVD based on replicated standards – multiple sources - cost, name brands Professional Users How long will it last? How much does it cost? How do I maintain it?

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The customer’s view of Optical Storage R J Longman 12 th Dec 2004

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  1. The customer’s view of Optical Storage R J Longman 12th Dec 2004

  2. The customer view of Optical Storage • Consumers • CD/DVD based on replicated standards – multiple sources - cost, name brands • Professional Users • How long will it last? • How much does it cost? • How do I maintain it? • Hardware life cycle management • I don’t care what the storage technology is ????

  3. Where does Optical fit ?

  4. The customer perspective of Optical • Some customers care about technology but they are not the majority • Customers ask the supplier to solve their business needs – typically focussed on storage retention time, availability • Some customers have a check list which may specify the technology • Increasingly customers are asking how they can verify the quality of the archived data • Methods are under discussion in standards groups

  5. Issues to be addressed by a new technology • Barriers exist which slow down the adoption of a new technology • Users have to be comfortable with the technology – the “validation” of adoption by a major user adds momentum • Standards help in some market sectors but no-one wants to be first ! • If it looks different from existing products there are major issues in achieving rapid adoption – media, drive, device driver - application • The major barriers come from entrenched suppliers with well established technologies • Major companies have a huge investment in their technology • They will adapt their offerings to meet market need - WORM tape and RAID • It is a tough job to get into established markets – small specialist companies nibble around the edges!

  6. Thank you

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