1 / 12

The Real Business of Web Design

The Real Business of Web Design. Mr. John Rouda INFD 321 Winthrop University. New Basics for Marketing. History of Marketing Innovation Creativity … competitive advantage Examples?. History of Marketing.

minowa
Télécharger la présentation

The Real Business of Web Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Real Business of Web Design Mr. John RoudaINFD 321Winthrop University

  2. New Basics for Marketing • History of Marketing • Innovation • Creativity … competitive advantage • Examples?

  3. History of Marketing • 1450: Gutenberg's metal movable type, leading eventually to mass-production of flyers and brochures • 1730s: emergence of magazines (a future vector of niche marketing) • 1836: first paid advertising in a newspaper (in France) • 1839: posters on private property banned in London • 1864: earliest recorded use of the telegraph for mass unsolicited spam • 1867: earliest recorded billboard rentals • 1880s: early examples of trademarks as branding • 1905: the University of Pennsylvania offered a course in "The Marketing of Products" • 1908: Harvard Business School opens • 1922: radio advertising commences • 1940s: electronic computers developed • 1941: first recorded use of television advertising • 1950s: systematization of telemarketing • 1970s: E-commerce invented • 1980s: development of database marketing as precursor to CRM • 1980s: emergence of relationship marketing • 1980s: emergence of computer-oriented spam • 1984: introduction of guerrilla marketing • 1985: desktop publishing democratizes the production of print-advertising • 1991: Integrated marketing communications gains academic status  • 1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning • 1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing • 1996: identification of viral marketing • 2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre

  4. Making a Difference • Michael Dell • Selling directly to the consumer • Seth Godin • Dutch Boy paint can

  5. WhatCustomersWant • Trust and Credibility • Confidence and Reliability • The Web as a Brochure? • Should IT be in charge of a website?

  6. A Value Proposition for the Web • Mutually beneficial relationship • The web is a “two way street” • Create an interactive experience • Track and Compile data • Google Analytics

  7. Build a 1-to-1 Relationship • Personalize the technology • Examples? • Convenience, Choice, Value

  8. Integrated Marketing Communications • Most people ignore marketing messages • Rather then sending more messages the same way, try a new way • FreshDirect example

  9. Faster, Better, Cheaper • The Need for Speed • Quality… how does it relate?

  10. Economic Possibilities • What will it cost? • What’s the ROI? • Boost revenue • Lower support costs • Reduce development waste • Improve customer satisfaction

  11. The Last Two Chapters… • Read and think about We’ll discuss next time.

  12. Next Time • Website missions and final exam review

More Related