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Saratoga Area Older Adult Services

Saratoga Area Older Adult Services. SASCC. Business Alliance Program. What is SASCC?. SASCC stands for Saratoga Area Coordinating Council. Founded in 1979, SASCC is a 501 (c) (3) private, non-profit corporation organized to serve the needs of Saratoga area older adults.

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Saratoga Area Older Adult Services

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  1. Saratoga Area Older Adult Services SASCC Business Alliance Program

  2. What is SASCC? SASCC stands for Saratoga Area Coordinating Council. Founded in 1979, SASCC is a 501 (c) (3) private, non-profit corporation organized to serve the needs of Saratoga area older adults. SASCC sponsors the Saratoga Senior Center and the Saratoga Adult Care Center. Unlike other area older adult Centers which are fully funded by the city, most of SASCC’s funding comes from memberships, program fees and fundraisers with about 15% coming from foundation and government grants. The City of Saratoga provides the facility and a small amount of funding (as much as the City can afford). Membership is currently at approximately 700 reflecting an increase of approximately 30% year over year. Although overhead costs are less than 8% of operating costs, older adult program expenses are projected to exceed funding by more than $100K in 2008/2009 forcing the use of rapidly dwindling endowment funds.

  3. What is the Business Alliance Program (BAP)? • The SASCC Business Alliance Program (BAP) solicits much needed sponsorship from socially responsible, local businesses and, in return, SASCC offers the businesses favorable visibility with SASCC members, friends and influential residents of Saratoga • What does SASCC get? • Sponsorship from the BAP member in the form of financial support, services, products, etc. • SASCC members are introduced to local businesses that are interested in the welfare of area senior citizens and may offer discounts to SASCC members • What does the BAP Member get? (Based on Sponsorship Level) • Advertising in the Monthly Outlook Mailer • Placement on the BAP Member Wall of Fame • Annual BAP luncheon with SASCC members • Window decal reflecting yearly BAP sponsorship • A tax deduction for a great cause • Greater involvement in building the community

  4. Why should a potential BAP sponsor be interested in older adults from the Saratoga area? There were 8500 Saratoga residents, 55 years and older in the 2000 census. Based on the demographics of the census, there will be close to 14000 residents in this age group by 2010 (baby boomer phenomenon) Statistically, this age group controls the majority of wealth in the country and also makes the majority of discretionary purchases

  5. Why should a potential BAP sponsor be interested in older adults from the Saratoga area? Median family income in Saratoga was $160K (2007) and the median house/condo value was $1.664M (2006).

  6. Why should a potential BAP sponsor be interested in sponsoring SASCC? A significant portion of participants in the Saratoga Adult Care Center qualify as low income individuals. A few are on full scholarships. This is a dichotomy that is prevalent in the Bay Area where rapidly rising housing prices make older, fixed income residents, “paper rich and cash poor”. BAP sponsors can support older adult programs for low income seniors while having their marketing message reach the more affluent, greater Saratoga population.

  7. Summary The objective of SASCC is to serve and care for the needs of Saratoga area older adults. The goals include offering programs and services that will keep its members healthy in mind, body and spirit and to continue to build a membership that mirrors the diversity of the community. Through donations of money, services, products, etc., BAP members help to fund the programs and services of SASCC and at the same time, gain access to a growing membership of affluent and educated consumers.

  8. BAP Sponsor Levels SASCC

  9. BAP Sponsor Level - Definitions • BAP members are able to offer discounts to SASCC Members through a Discount Book that SASCC will publish and distribute. • Ads are included in the monthly Outlook mailed to all SASCC Members. • Annual Mailing is sent to SASCC Members and other Saratoga residents. • BAP Wall of Fame – Framed logo of BAP member on lobby wall at SASCC offices. • Window decal – Annual SASCC Sponsor decal • Annual Reception – BAP member reception with SASCC members and community invited. • Business Profile – One page profile of BAP member on website and in one edition of the monthly Outlook.

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