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The Tipping Point Election

This analysis explores the 2012 U.S. Presidential Election, dissecting the electoral map that laid out Obama's path to 270 electoral votes. It examines state-specific ad spending, key demographics of the electorate, and the growing Democratic base by race, reflecting on the impact of the economy on voter sentiment. The analysis compares the dining and drinking preferences of Democratic and Republican voters and highlights the divided Senate and House dynamics. It also discusses the significant fiscal challenges ahead and potential strategies for moving forward post-election.

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The Tipping Point Election

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Presentation Transcript

  1. The Tipping Point Election

  2. The 2012 Map

  3. Obama’s Margin By State

  4. The Path To 270 272 electoral votes

  5. Direction Of The Country 55% 43%

  6. Obama And The Economy Is the economy recovering? NBC News/Wall Street Journal

  7. Total Ad Spending By Group

  8. Ad Spending By State NH $48M WI $55M CO $85M NV $65M IA $77M OH $214M VA $165M FL $201M

  9. The Electorate

  10. The Electorate

  11. The Obama Coalition

  12. Vote By Race

  13. Coalition Of The Ascendant 21% 24% 26% 19%

  14. The Growing Dem Base

  15. Voting Habits By Food Chain • Dems Eat At: • Popeyes • Whole Foods • White Castle • Repubs Eat At: • Cracker Barrel • Chick-fil-A • Arby’s • Macaroni Grill

  16. Voting Habits By Beer Preference • Dems drink: • Microbrews • Heineken • Sierra Nevada • Corona • Repubs drink: • Michelob Ultra • Leinenkugel • Coors Light • Miller Light

  17. Voting Habits By Favorite Sport • Dems Watch: • NBA/WNBA • Tennis • Soccer • WWE? • Repubs Watch: • PGA/LPGA • College football • NASCAR

  18. The Senate 112th Congress: 51D, 47R, 2I 113th Congress: 53D, 45R, 2I

  19. The House 112th Congress: 240R, 190D, 5 vacancies 113thCongress: 234R, 194D, 7 uncalled

  20. What’s at stake: The Fiscal Cliff

  21. How Do We Back Away? The Punt: Let the 113th clean up the mess The Hail Mary: A grand bargain in a lame duck The End-Around: Dems gamble on taxes?

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