Alejandra Garcia Andrew del Mundo Chris Peters Long Vu Katrina Tewksbury

1. Alejandra Garcia Andrew del Mundo Chris Peters Long Vu Katrina Tewksbury

2. History of online gaming • Top game systems • Marketing Used for Online Gaming • Top 3 Consoles • Console vs. PC • The future of online gaming • Our Opinion Overview

3. 1969 Initiation • 1980s Bulletin Boards • 1990s Evolution of Advanced Internet Technologies • 2000s Today's Most Popular Entertainment History of Online Gaming

4. Xbox PlayStation • PC Games Nintendo Top Online Systems

5. Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Average age of a gamer: 34 years • Average gamer spends 8 hours playing games per week; 5% of total hours in a week • 40% of all gamers are female Demographics

6. Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Of online gamers: 58% male; 42% female • Age: 25-44 • Income: $35,000 - $75,000 • Online Gaming Market Worth More than $15 Billion • About 20 million players on Xbox Live Online Gaming Statistics

7. Average age of a gamer: 34 years Average gamer spends 8 hours playing games per week; 5% of total hours in a week 40% of all gamers are female • Uses emotion, especially humor, to market games • Give away downloadable content (DLC) • Maps • Unlockable characters • Weapon Upgrades • Companies moving toward social media sites • Twitter • Facebook • YouTube Marketing

8. Advantages • Blu-ray • Free Network • Controllers • Graphics • Disadvantages • Network • Games • Game • MAG

9. Advantages • Network • Content • Disadvantages • Charges • Attachments • Controller • Game • Halo

10. A popular video game console released by Nintendo on Nov/19/2006. • Runs Wii and GameCube software. • Use wireless controller (the Wii Remote). • Featured with WiiConnect24, enabling it to • receive messages and updates over the • Internet while in the standby mode. Wii- An Overview

11. Wii Menu • Backward compatibility • Online connectivity • Parental controls Wii- features

12. Pros: • Price is cheap. • Endless possibilities such as different channels. • Monitor-sensor innovation allows gamers to make play the game. • The motion sensing controllers enable the console to tack the things to do for players and translate it to in-game action quickly. • Equipped with some of the most useful features that allow users to browse all other facilities that a computer can provide. • New games are always available every month to attract gamers. Wii- Pros & Cons

13. Cons: • Each individual game costs about $50-$100, while the console itself doesn't cost much. • Other potential problems with Wii are that people spend their time playing football or tennis on the Nintendo Wii rather going out and playing these sports real. Wii- Pros & Cons

15. PC game is known as computer game. • It is a video game played on computer. • It often requires specialized hardware to play. • It is distributed on DVDs, CDs, and floppy software, or through online services such as Steam or D2D (Direct2Drive). PC game- An overview

16. Developed by Valve Corporation. • A digital distribution, multiplayer and communications platform. • Has a community features, automated game updates, in-game voice and chat functionality. PC game

17. Pros: • Easy to use. • Stable download manager. • It offers a massive community, which allows users to make friends. • Always keeps games on users’ account to avoid lost or stolen. • Cons: • Not always reliable. • It is illegal to sell a steamworks game again. • Clients update too often Pros & Cons

19. PC Games – more content • Consoles – advanced technologies and entertainment • Eighth generation of consoles • Nintendo Wii U – announced to be release in 2012 • Sony Playstation 4 – in development and may release around 2015 • Microsoft Xbox 720 – in development and may release around 2015 Future of Online Gaming

20. Games will evolve into an open world where a player’s choices can change the path they take • More 3-D • “Future of gaming lies in the cloud”[1.] • No more game media • Games won’t get installed, but exist in the cloud – get streamed to the console • Users pay a license fee to access • Consoles replaced by tablets Future of Online Gaming

21. Which is best? • Playstation 3 • Superior hardware – blu-ray • More features • Xbox 360 • Poor hardware • More games and online streaming • Wii • More for kids • Games get old Our Opinion

22. Questions

23. http://www.bizymoms.com/games/online-gaming-history.html http://www.thegameconsole.com/ http://www.gamespot.com/dark-souls/platform/ps3 http://press2reset.com/2011/11/15/online-gaming-is-the-future-says-microsoft-dev/ [1.] http://www.newsanctuary.net/2011/03/pax-east-2011-future-of-online-gaming.html http://www.guardian.co.uk/technology/gamesblog/2011/nov/17/game-consoles-future-tablets http://www.videogamesblogger.com/2007/03/13/next-xbox-720-to-launch-in-2011-2012-according-to-microsoft.htm http://steam.en.softonic.com/ http://www.onlinemba.com/blog/online-gaming-statistics/ http://www.esrb.org/about/video-game-industry-statistics.jsp http://www.adweek.com/news/advertising-branding/humor-marketing-and-internet-102237 http://optimalbranddevelopment.com/blog/call-duty-black-ops-marketing http://www.google.com/imgres?q=mag+sver&num=10&um=1&hl=en&biw=1024&bih=873&tbm=isch&tbnid=FrQXt-3pmmx3hM:&imgrefurl=http://4night.forum-livre.com/t172p15-playstation-3&docid=yqL-fYcZb0fdgM&imgurl=http://farm4.static.flickr.com/3366/3488933126_5b02c71bed.jpg&w=250&h=500&ei=JWLUTri3N8mQiAKDn4mkDg&zoom=1&iact=hc&vpx=512&vpy=255&dur=9&hovh=318&hovw=159&tx=108&ty=210&sig=106369122361653677568&sqi=2&page=1&tbnh=156&tbnw=78&start=0&ndsp=21&ved=1t:429,r:13,s:0 http://www.flickr.com/photos/playstationblog/3672063281/ http://www.google.com/imgres?q=Halo+soldier&um=1&hl=en&biw=1024&bih=895&tbm=isch&tbnid=zwaS2puyPQn6ZM:&imgrefurl=http://www.skepticaleye.com/2009_10_01_archive.html&docid=f-B6mbQqRIv02M&imgurl=http://www.multiplayergames.com/wp-content/uploads/2009/08/halo1_narrowweb__300x3790.jpg&w=300&h=379&ei=k2HUTryxE6iqiQKy0ZHMDg&zoom=1&iact=hc&vpx=112&vpy=265&dur=371&hovh=250&hovw=198&tx=138&ty=130&sig=106369122361653677568&page=5&tbnh=161&tbnw=127&start=88&ndsp=21&ved=1t:429,r:10,s:88 Pete Arth. (November 22, 2011). Interview. http://answers.yahoo.com/question/index?qid=20071012215348AAnP5mo References