Presentation Transcript

1. Using the Trivia Game Template

   Copy the PowerPoint presentation to your hard drive. Open the file in Microsoft PowerPoint. Go to Slide #3 Copy the slide as many times as you need it. Enter question text into the question entry area. Enter the answer text into the answer box. Do the same for all remaining slides. Delete Slide #1 (this slide) when you are done. Save the file when you are done.

2. 3.01 – 3.04QUIZ TRIVIA

   Click for Question

3. An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have

   Disposable income 3.01 - Click for: Answer and next Question

4. What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?

   Endorsement 3.02 - Click for: Answer and next Question

5. The part of a print advertisement that is noticed first by readers is the 

   Illustration 3.03 - Click for: Answer and next Question

6. direct-mail marketing campaigns should have a:

   Call to Action 3.04 - Click for: Answer and next Question

7. What should a sports or entertainment event do in order to be successful (what marketing does)?

   Satisfy customer needs 3.01 - Click for: Answer and next Question

8. Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a 

   Niche Market 3.01 - Click for: Answer and next Question
9. When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of  pyschographics 3.01 - Click for: Answer and next Question

10. The group of ALL potential customers would be considered a:

    market 3.01 - Click for: Answer and next Question
11. South Charlotte Weekly only distributes their newspaper to people in the South Charlotte, NC region. This would be an example of which market segmentation: geographic 3.01 Click for: Answer and next Question

12. If a company chooses to market to people based on religion or ethnicity, this would be an example of which market segmentation

    Demographic Click for: Answer and next Question
13. Dick's Sporting Goods focuses their marketing efforts based on a consumer's activities, interests, and lifestyles. This is an example of which market segmentation: Psychographic 3.01 - Click for: Answer and next Question
14. Seth is calling people to ask for donations for his political party. He only calls people who share the same opinions as he does. This is an example of which market segmentation: Psychographic 3.01 - Click for: Answer and next Question
15. Matthew buys Air Jordans because he believes that he will be able to play basketball as well as Michael Jordan. This is an example of which market segmentation: Behavorial 3.01 -Click for: Answer and next Question
16. A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? Stadium Signage 3.02 - Click for: Answer and next Question
17. When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to  Adapt 3.02 - Click for: Answer and next Question

18. What form of advertising involves customers sharing their positive experience with a good or a service

    testimonial 3.02 - Click for: Answer and next Question

19. What form of advertising is used to sell the reputation of a company, NOT a specific product (ex: NBA Cares)

    Institutional 3.02 - Click for: Answer and next Question

20. Advertising used to sell a specific good or service

    Product Promotion 3.02 - Click for: Answer and next Question

21. Using social media, like Facebook or Twitter, to advertise a product is

    Online media 3.02 - Click for: Answer and next Question

22. Advertising that is distributed directly to the potential customers through the mail is:

    Direct Mail 3.02 - Click for: Answer and next Question

23. Signs, billboards, airplane banners and stadium signage are examples of

    Out of Home Media 3.02 - Click for: Answer and next Question

24. When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's

    Uses 3.03 - Click for: Answer and next Question

25. Advertising copy that states "Only 3 days left" is trying to 

    Encourage Action 3.03 - Click for: Answer and next Question
26. What best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results: Direct Marketing 3.04 - Click for: Answer and next Question

27. Acharacteristic of most online banner advertisements:

    Interactive 3.04 - Click for: Answer and next Question

28. Sponsoring a website is an example of _______ advertising:

    online 3.04 - Click for: Answer and next Question
29. To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer's use? MMS 3.04 - Click for: Answer and next Question

30. Text Message with Coupon is a ______ advertising strategies

    mobile 3.04 - Click for: Answer and next Question
31. A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital "coupons" in their smartphones, which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of  QR Code 3.04 - Click for: Answer and next Question

32. Sport/event industries often use the electronic media to 

    Motivate to buy 3.04 - Click for: Answer and next Question

33. How does a professional sports team earn revenue when it permits games to appear on television?

    Selling Broadcast Rights 3.04 - Click for: Answer and next Question
34. To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as Fantasy Sports 3.04 - Click for: Answer and next Question

35. HTML is visible to search engine ___________:

    Spiders 3.04 - Click for: Answer and next Question