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Alice Ferguson Foundation Experience, Education & Action

Alice Ferguson Foundation Experience, Education & Action. Presentation to the Sustainable Water Resources Roundtable April 25, 2006. Trash Free Potomac Initiative. Presentation Overview. Background of AFF and Potomac Cleanup Getting Beyond Cleanups – Overview of Initiative How SWRR Can Help!.

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Alice Ferguson Foundation Experience, Education & Action

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  1. Alice Ferguson FoundationExperience, Education & Action Presentation to theSustainable Water Resources RoundtableApril 25, 2006 TRASH FREE BY 2013!

  2. Trash Free Potomac Initiative Presentation Overview • Background of AFF and Potomac Cleanup • Getting Beyond Cleanups – Overview of Initiative • How SWRR Can Help! TRASH FREE BY 2013!

  3. Where is the Alice Ferguson Foundation? • Hard Bargain Farm – 330-acre education facility along the Potomac • Ten-miles south of Woodrow Wilson Bridge in Accokeek, Maryland – PG County TRASH FREE BY 2013!

  4. Alice Ferguson Foundation – a regional treasure • Alice and Henry Ferguson purchased Hard Bargain Farm in 1922 • Nonprofit chartered in 1954 as an education organization. • AFF mission is to provide experiences that encourage connections between people, the natural environment, farming and the cultural heritage of the Potomac River Watershed - that lead to personal environmental responsibility TRASH FREE BY 2013!

  5. Education Programs TRASH FREE BY 2013! Alice Ferguson Foundation Experience, Education & Action

  6. Potomac River Watershed Cleanup • The cleanup began in 1989 when the Alice Ferguson Foundation wanted to clean the Hard Bargain Farm and the Piscataway Park shoreline. TRASH FREE BY 2013!

  7. Why AFF Cares About Trash Potomac Shoreline at Hard Bargain Farm TRASH FREE BY 2013!

  8. Potomac Watershed TRASH FREE BY 2013!

  9. Annual Potomac Watershed Cleanups 17 Year Grand Total 1989 to 2005 • 1,240 Tons (2,480,000 lbs.) of trash • 36,000 Volunteers • Hundreds of Partners in four states & DC TRASH FREE BY 2013!

  10. Cleanup Grows & Expands Each Year TRASH FREE BY 2013!

  11. After 18 Years of Cleanups… We Want a Trash Free Potomac! • We want out of the Trash Business! • Let’s get to the source! TRASH FREE BY 2013!

  12. Trash Free Potomac Watershed Initiative How Do We Get to a Trash Free Potomac by 2013? TRASH FREE BY 2013!

  13. Adopt a Successful Model TRASH FREE BY 2013!

  14. Anti-Smoking – A Multifaceted Approach • Public Education & Awareness • Research • Legislation & Enforcement • Economic Incentives & Disincentives TRASH FREE BY 2013!

  15. Trash Free Potomac Framework Alice Ferguson Foundation 5 Action Committees TRASH FREE BY 2013!

  16. Advisory Council High profile leaders driving the effort • Chaired by the Honorable Chris Van Hollen • 2 Congressman serving Anacostia River • 2 federal agencies focused on the Anacostia • 3 Chiefs of Staff to DC/PG and Montgomery • Funder – Chesapeake Bay Trust Director • COG Environmental Programs Director • AWS - Robert Boone • Media – WTOP General Manager Congressman Chris Van Hollen signing Trash Treaty – February 2006 TRASH FREE BY 2013!

  17. Potomac Watershed Trash Treaty • 23 elected officials have currently signed (Federal, State and Local) • Representing 16 major jurisdictions in Metropolitan Area Frederick County Supervisors sign Trash Treaty - March 2006 TRASH FREE BY 2013!

  18. 1st Annual Trash Summit Hosted by The World Bank March 16, 2006 TRASH FREE BY 2013!

  19. 1st Annual Trash Summit 265 participants • Federal, state & local leaders • Business leaders • Non-profit leaders • Media • Concerned citizens • Students TRASH FREE BY 2013!

  20. 1st Annual Trash Summit 16 elected officials committed to the 2006 Action Agreement! TRASH FREE BY 2013!

  21. 2006 Action Agreement Highlights: • Map trash “hot-spots” • Trash Indicators & Monitoring • Regional public education campaign • Regional policies to address illegal dumping & enforcement Judith Davis, Mayor of Greenbelt, MD signs the 2006 Action Agreement TRASH FREE BY 2013!

  22. 18th Potomac Watershed Cleanup • 4,000 + volunteers • 145 + tons of trash • 73,000 + recyclable containers • Top brands reported: • Budweiser/Bud lite • 7-11 • Coca-Cola • McDonalds • Pepsi Congressman Steny Hoyer pitches in at the 18th Potomac Watershed Cleanup, April 8, 2006! TRASH FREE BY 2013!

  23. Bringing Attention to Trash! TRASH FREE BY 2013!

  24. Partners Taking Action • Metropolitan Washington Council of Governments • Trash Questionnaire • 1-800-Trash Hotline to report dumping • 2 Companies – LMI and Strategic Analysis • Professional scientists support data analysis • Trash flows simulation model TRASH FREE BY 2013!

  25. Governments Taking Action • District of Columbia – Listing the Anacostia River as “Impaired” for trash • State of Maryland – Considering listing the Anacostia as “Impaired” for trash TRASH FREE BY 2013!

  26. We Have Made Progress! 1) Acknowledgment that trash is an issue! 2) Created framework for multi-jurisdictional collaboration! 3) Garnered Political Will! 4) Developed process for accountability! 5) Engaged thousands in Citizen Action! 6) Brought Greater Awareness! 7) Creative Partnering and Leveraging of Resources! TRASH FREE BY 2013!

  27. Opportunities Ahead • Enlist Citizens and Businesses • Actions: • Create infrastructure to capture and engage citizens • Collaborate with businesses on public education TRASH FREE BY 2013!

  28. Opportunities Ahead • Regional Public Education Campaign • Actions: • Target audiences and develop messages and methods • Incorporate innovative communication techniques – “viral marketing” • Leverage resources of region to support effort TRASH FREE BY 2013!

  29. Opportunities Ahead • Unified Regional Public Policy and Practice • Actions: • Facilitate collaboration among key departments • Implement unified policies TRASH FREE BY 2013!

  30. Opportunities Ahead • Economics of Trash & Recycling • Actions: • Examine real cost of trash and recycling • Economic-based Models of trash reduction strategies • Use business plan framework TRASH FREE BY 2013!

  31. Opportunities Ahead • Research – Applied Data & Analysis • Actions: • Gather key data and research • Develop framework and models for analysis – • including simulation model • Incorporate cost benefit analysis TRASH FREE BY 2013!

  32. Opportunities Ahead • Improved Water Quality through Trash! • Consider what happened in Los Angeles: • Public overwhelmingly supported passage of Proposition O in Nov. 2004 • Resulted in issuance of $500 million bond to fund removal of trash from storm water – in addition to other water quality measures TRASH FREE BY 2013!

  33. Immediate Possibility SWRR collaborates with TFPWI to develop & report on Trash Indicators for Potomac Watershed as national pilot! • Identify and develop manageable number of indicators for trash – start with three indicators • SWRR coordinates annual report on the trash data TRASH FREE BY 2013!

  34. We are Ready for Your Help! TRASH FREE BY 2013!

  35. TRASH FREE BY 2013!

  36. …with many opportunities ahead TRASH FREE BY 2013!

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