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Disseminating Malaria Indicator Survey Results

Disseminating Malaria Indicator Survey Results. Todd Jennings. Presentation Overview. The importance of having a dissemination plan How to strategically disseminate results: 10 easy steps. Communication Equation. Information + Presentation = Communication.

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Disseminating Malaria Indicator Survey Results

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  1. Disseminating Malaria Indicator Survey Results Todd Jennings RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  2. Presentation Overview • The importance of having a dissemination plan • How to strategically disseminate results: 10 easy steps RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  3. Communication Equation Information + Presentation = Communication RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  4. Have a plan:Avoid losing control of the data RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  5. So that other countries can learn from your experiences To leverage ongoing support in your country for malaria control efforts To generate, sustain, or increase support for halting malaria in the region Why have a plan for strategically sharing MIS results? RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  6. Step 1: Form a dissemination team Team will develop the overall dissemination strategy, support spokespeople, be sensitive to protocol, etc. Good to include: • lead writer of the MIS report • communications expert • high-level malaria representative from the MoH RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  7. Steps 2 & 3: Identify objectives and audiences • Identify communication goals and objectives (scale up leadership, partnerships, tools developed) • Audiences: global malaria community, leaders, media outlets • Note: The importance of reaching beneficiaries RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  8. Step 4: Develop a dissemination strategy Outline appropriate activities to share results: • Announcement event • Identify event participants • Link to annual event, annual national planning, etc. • Plan your media outreach RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  9. Step 4: Develop a dissemination strategy (continued) Sustain longer-term attention: • Partner meeting presentations • Presentations/posters at health conferences • Peer-reviewed journals RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  10. Step 5: Develop key messages • Develop messages in a collaborative process • Distill survey findings, demonstrate impact • Be brief, positive and powerful, i.e., frame them to be easily understood by the target audience • Answer the “what’s next?” question RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  11. Framing the message Message 1: Last year we sprayed in 15 districts in Zambia. This year we scaled up, introducing IRS to an additional 21 districts. Better: Zambia’s indoor spraying campaign now reaches 36 of Zambia’s 72 districts with plans to spray 1.1 million homes, protecting more than 6,000,000 Zambians. Message 2: Under-five mortality rates decreased overall by 29%, from 168/1,000 live births in 2002 to 119/1,000 live births in 2007. Better: Since 2002 child mortality rates in Zambia have decreased by nearly one-third—an estimated 75,000 child lives saved in the last five years. RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  12. Step 6: Develop dissemination materials Publicize and summarize MIS report. Examples of dissemination materials: • Country profile • Technical summary • Fact sheets, malaria information sheets • Press release, opinion columns RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  13. Step 7: Prepare for difficult questions • Anticipate and prepare answers for difficult questions, be ready to explain, for example, an underperforming province or intervention figure • Prepare explanations for less-than-optimal results. (Good news can be sensitive, too.) RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  14. Establish a primary media coordinator Identify and train designated spokespeople Decide whether to hold a media training / media briefing Step 8: Engage the media RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  15. Develop an MIS press kit Possible kit materials: • Event agenda • Malaria 101, country profile, and embargoed MIS summary materials • Press release • Contact Information for interviews, partners, etc. RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  16. Some tips for engaging the media • Promptly respond to inquiries for interviews and follow up questions • Provide access to decision makers • Be sensitive to their deadlines • Use a hook. Combine announcement event with another event, for example • Feed them RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  17. Step 9: Convene an event to announce MIS results RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  18. MIS dissemination timeline And preliminary results … RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  19. Step 10: Sustain interest in MIS results • Include results in communication initiatives • Share results at appropriate events • Encourage partners to mention results during their media interactions RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  20. In Conclusion … • Form a core communications team • Cultivate a relationship with the media • Be sensitive to protocol and timing RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

  21. Thank you! www.path.org/macepa www.macepalearningcommunity.org RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia

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