Functions of marketing management in an organization | MBA Distance learning in marketing - mitsde

1. Functions of Marketing Management in an Organization http://www.mitsde.com http://www.mitsde.com

2. Functions of Marketing Management in an Organization • Management is the art of getting the requisite work done efficaciously. It includes planning, organizing, staffing, directing, and controlling to ensure proper functioning of an organization. • Whereas, marketing refers to ascertaining and transmuting consumer needs into goods and services. Hence, Marketing Management is the process of managing the marketing activities of any firm. • Managing various aspects of the market such as branding, labeling, advertising and other promotional activities comes under Marketing Management. http://www.mitsde.com

3. 1. Setting the objectives of marketing • Every organization has its goals and objectives. Marketing objectives include the goals that a company wishes to achieve through its marketing. • These objectives should be in coherence with the overall objectives of the organization. The objectives can be long-term or short-term depending upon the type of marketing. • Through proper management of marketing, the marketing objectives of the organization can be achieved easily. http://www.mitsde.com

4. 2. Planning • Once the marketing objectives are set, the next step is to formulate a roadmap that would be followed to achieve these objectives. • The organization plans the ways and formulates strategies, and devices policies and procedures to achieve the set of goals. http://www.mitsde.com

5. 3.Organizing • Organizing refers to the process of implementation of the plan. It includes identifying and grouping the activities that contribute to the achievement of the organization’s marketing goal. • In marketing management, organizing refers to the way the functions of management are organized so that every function when performed contributes fully to achieve the objective. • It includes all the obligations, supremacy and responsibilities of those working in the marketing team. http://www.mitsde.com

6. 4.Staffing • Staffing is the process of hiring the required and skilled personnel to pack the positions in the organizations. • For managing the market, skilled workers are selected and placed in those positions in which they best fit in. • The HR and the market manager together select the personnel and they are then trained so that the company can gain maximum benefit from them. http://www.mitsde.com

7. 5.  Directing • It is obligatory to supervise as it ensures that the workers are working efficiently towards the achievement of the goals. • Hence, through directing the personnel, new markets can be developed and employees are motivated to work with their best efforts. http://www.mitsde.com

8. 6.  Controlling • The process of comparison of the planned activities of marketing with the results and then rectification is referred as controlling. • Hence, for controlling, the standards must be set and the actual performance should be compared to find defects or flaws. • Then, the corrective action can be taken. http://www.mitsde.com

9. 7.  Evaluation • t involves analyzing and evaluating the productivity of marketing campaigns as well as evaluating the performance of the employees. http://www.mitsde.com

10. Summary • These were the functions of marketing management. Every company nowadays seeks for marketing managers. Thus, candidates who undergo marketing management courseshave a promising career. But, apart from theoretical know-how, a case study based approach and skill-oriented study is also required to excel as a marketing manager. This is provided by MITSDE’sPGDBA in Marketing Management. This value-added course has the study material prepared by the industries experts so along with the theoretical knowledge; students also get a chance to learn different case studies and know-how. http://www.mitsde.com