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Nouvelle Cuisine (2012)

"Corporate Storytelling: the Nouvelle Cuisine of Business Presentations" presented at the Royal Flemish Society of Engineers (KVIV)) in Antwerp, February 2012

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Nouvelle Cuisine (2012)

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  1. Corporate Storytelling the nouvelle cuisine of business presentations Marc Jadoul February 2nd, 2012. 1 All rights reserved © 2012 M. Jadoul

  2. Nouvelle Cuisine • Rejection of excessive complication. • Fresh ingredients, natural flavors. • Smaller portions. • No heavy sauces. • Focus on composition and presentation. • New combinations and pairings. • Attention to dietary needs. • New techniques and equipment. http://en.wikipedia.org/wiki/Nouvelle_cuisine 2 All rights reserved © 2012 M. Jadoul

  3. Last week, you could have watched over 210 hours of cooking programs on Flemish TV channels... 3 All rights reserved © 2012 M. Jadoul

  4. Bad PowerPoint presentations cost companies $252 million a day in wasted time. http://www.thinkoutsidetheslide.com/articles/wasting_250M_bad_ppt.htm 4 All rights reserved © 2012 M. Jadoul

  5. http://www.youtube.com/watch?v=KbSPPFYxx3o 5 All rights reserved © 2012 M. Jadoul

  6. http://video.forbes.com/fvn/meetings-09/present-like-steve-jobs 6 All rights reserved © 2012 M. Jadoul

  7. The Rise of the Corporate Storyteller Even though millions of us are now content producers in some form or another, the reality is there's still chasm when it comes to quality. There's art and there's junk. Audiences want art. To stand out today it's critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility. The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative—an emerging set of skills called Transmedia Storytelling. Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity. Steve Rubel, October 2010 7 All rights reserved © 2012 M. Jadoul

  8. The average business presentation has 25% less slides than 3 years ago. Less time for monologue More time for dialogue http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011 8 All rights reserved © 2012 M. Jadoul

  9. You’ll probably present less than 20% of all the information you have in mind 9 All rights reserved © 2012 M. Jadoul

  10. Nobody cares about your products (except you). 10 All rights reserved © 2012 M. Jadoul

  11. People will forget your words, people will forget your slides, but they will never forget how you made them feel. http://www.youtube.com/watch?v=jv98mKgWpZ0 11 All rights reserved © 2012 M. Jadoul

  12. The left and the right brain Function Design Argument Story Focus Symphony Logic Empathy Seriousness Play Accumulation Meaning Daniel Pink, “A Whole New Mind” 12 All rights reserved © 2012 M. Jadoul

  13. Aristotle’s ancient art of rhetoric Credibility • Trustworthiness or reputation • Tone/style Ethos • Reasoning or argumentation • Facts, figures, case studies • Emotional or imaginative impact • Stories Pathos Logos Logic Emotion http://sixminutes.dlugan.com/ethos-pathos-logos/ 13 All rights reserved © 2012 M. Jadoul

  14. A good storyline A ttention I nterest D esire E vidence ) A ction ( 14 All rights reserved © 2012 M. Jadoul

  15. http://www.youtube.com/watch?v=Ql9lnv9PXzk http://www.twistandshout.co.uk/latest/index.php/portfolio/campaign/alcatel-the-convergence-factor 15 All rights reserved © 2012 M. Jadoul

  16. http://www.slideshare.net/mjadoul/why-do-handpicked-cherries-2009 http://www.slideshare.net/mjadoul/20020612-von-helsinki-presentation Uggly duckling http://www.slideshare.net/mjadoul/20050523-von-stockholm-presentation 16 All rights reserved © 2012 M. Jadoul

  17. A good storyteller P assion A uthority T rustworthiness H umility 17 All rights reserved © 2012 M. Jadoul

  18. There are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave. Dale Carnegy 18 All rights reserved © 2012 M. Jadoul

  19. The KISS principle K eep I t S imple, S tupid http://en.wikipedia.org/wiki/KISS_principle 19 All rights reserved © 2012 M. Jadoul

  20. Even for engineers http://natgeotv.com/uk/engineering-connections http://www.youtube.com/watch?v=tyluS4TZKhQ 20 All rights reserved © 2012 M. Jadoul

  21. Never underestimate your audience 21 All rights reserved © 2012 M. Jadoul

  22. Use personalized examples 22 All rights reserved © 2012 M. Jadoul

  23. For each member or the audience, you actually have two listeners. There’s the physical person you see in front of you and there’s also a second listener known as “the little voice in the head”. Steve Denning 23 All rights reserved © 2012 M. Jadoul

  24. Satisfying your audience W hat’s I n I t F or M e? 24 All rights reserved © 2012 M. Jadoul

  25. Audience power map Expert Influencer Decider Go through the detail and score Get all elements for making a decision Authority/ expertise Spectator Controller Get confidence and trust Get through the day Layman Decision power Low High 25 All rights reserved © 2012 M. Jadoul

  26. Your audience may be spending valuable time and money to attend your presentation. Don’t waste it! 26 All rights reserved © 2012 M. Jadoul

  27. Guy Kawasaki’s 10-20-30 rule 10 slides 20 minutes 30 point fonts http://blog.guykawasaki.com/2005/12/the_102030_rule.html 27 All rights reserved © 2012 M. Jadoul

  28. Most people decide within the first 8 seconds of a presentation whether the speaker is worth listening to. Good morning... I am so glad that I got the opportunity to speak here this morning... Thank you... It’s really a pleasure to be here today, blah, blah, ... 28 All rights reserved © 2012 M. Jadoul

  29. The average attention span of an adult is 18 minutes. Keep your talk short or make sure that the first minutes include any material that you want your audience to remember. http://bodylanguagelady.blogspot.com/2009/12/ attention-span-grabbing-your-audiance.html 29 All rights reserved © 2012 M. Jadoul

  30. Listen very carefully (I shall say this only once…) 30 All rights reserved © 2012 M. Jadoul

  31. Train Rickshaw Lexus IS300 Tram Taxi TMB Tent Bicycle 31 All rights reserved © 2012 M. Jadoul

  32. If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. John Medina (2008), “Brain Rules” 32 All rights reserved © 2012 M. Jadoul

  33. Only 7% of a message is conveyed by actual words or content. 38% is transmitted by tone of voice and volume of speech. The other 55% is delivered through non-verbal means. Albert Mehrabian (1981), “Silent Messages” 33 All rights reserved © 2012 M. Jadoul

  34. Penguins can be cute, but they're not good presenters. 34 All rights reserved © 2012 M. Jadoul

  35. Your brain interprets every letter as a picture so wordy slides literally choke your brain. 35 All rights reserved © 2012 M. Jadoul

  36. Do not overload your presentation with visuals - they should underline something in your presentation, and not overshadow you, the speaker. 36 All rights reserved © 2012 M. Jadoul

  37. http://www.presentationzen.com/presentationzen/2007/09/steve-bill-redu.html 37 All rights reserved © 2012 M. Jadoul

  38. Great speakers may use poor visuals … … or even no slides at all … Gary Vaynerchuk 38 All rights reserved © 2012 M. Jadoul

  39. … although real good visuals don’t need (m)any words. 39 All rights reserved © 2012 M. Jadoul

  40. (42 slides with techniques, tips & tricks deleted) Message Your preparation Your story YOU Audience Delivery Your presentation 40 All rights reserved © 2012 M. Jadoul

  41. Summary A good story is like a well-plated dish. It follows a recipe with a few ingredients that all blend together. The result is a creation that keeps the audience asking for more. 41 All rights reserved © 2012 M. Jadoul

  42. The nouvelle cuisine of business presentations Focus & Simplicity. Less slides, More story. Time for dialogue. New presentation techniques. Images & Multimedia. Value instead of Product. Dynamic & Personalized. 42 All rights reserved © 2012 M. Jadoul

  43. Whatever food you’re going to serve… Never lose the passionfor cooking! 43 All rights reserved © 2012 M. Jadoul

  44. Download this presentation from http://www.slideshare.net/mjadoul/nouvelle-cuisine-2012 44 All rights reserved © 2012 M. Jadoul

  45. Recommended reading (some of the sources I have tapped) 45 All rights reserved © 2012 M. Jadoul

  46. Thank You! (and enjoy your meal…) marc.jadoul@alcatel-lucent.com http://www.linkedin.com/in/mjadoul http://www.slideshare.net/mjadoul 46 All rights reserved © 2012 M. Jadoul

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