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My PPT will describe about Search Engine optimization.
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Search Engine optimization By Mk DigitalMare
What Is SEO? SEO is the process of increasing quality and quantity traffic to the website through organic search engine result. • Quality Traffic: quality traffic means more conversations and sales • Quantity Traffic: quantity traffic means brand awareness and online visibility • Organic Result: Organic search result means listing on a SERP that appearance because of search term relevance.
Types of SEO • On Page SEO: On page SEO is optimizing of individual webpages to get high rank on the search engine result page (SERP). It refers both content optimization and source code optimization • Off Page SEO: Off page SEO work done outside of the website. It refers link building to the website to high rank On SERP
On Page SEO On page SEO refers all measures that can be taken directly with in the website to get high rank on the SERP. It includes content optimization with keywords placing , headings, alt tags, internal links, data relevancy, image optimization, etc. Meta title, Meta Keywords, Meta description Optimization SEO friendly urls, responsive web design, start title with keywords, wrap subheadings in h2 tags.
Off Page SEO Off Page SEO refers all the activities you and others do away from the website to get high rank on the SERP. Off page SEO activities improve ranking position of your website through quality backlinks. Backlink is a link from another site to your website. Backlinks are major metrics to get high ranking .A page with a lot of backlinks tended to rank higher on all search engines.
Off page Activities • Directory Submission • Social Book Marking • Article Submission • PDF/PPT Submission • Guest Posting • Blog Commenting • Web 2.0 promotions • Pod casting • Video Submission • Press Release
SEO Techniques • White Hat SEO : Following On page and Off Page SEO techniques • Black Hat SEO: Black hat SEO techniques will punishable by search engines. It refers keyword stuffing, paid links, copy content, spam links • Gray Hat SEO: gray hat SEO refers paid links from authorized sites
Contact Us Mk Digital Mare Email Id: firstname.lastname@example.org Phone No: 8368141758 Address: Sri guru Dattatreyanilayam,5-2-18 kukatpally,Hyderabad