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SU MMARY. About us Indoor Markets Locations Services Advertising products Clients Traffic data Consumer profile Ob j ective s. About us. Who are we ?
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SUMMARY About us Indoor Markets Locations Services Advertising products Clients Traffic data Consumer profile Objectives
About us Who are we ? BRAND MANAGEMENT, a 100 % Romanian company, established in August 2004, activatesas an indoor advertisingoperator in commercial centers of different types: “Malls” , hypermarket chains, bricolage stores, in theatres at Malls and in Office Buildings With the head office in Bucharest, BRAND MANAGEMENTcoordinates its advertising services all around Romania and beginning with august 2006 also Sofia, Bulgaria.
About us The company’s two development directions are: leasing advertising spaces in entrance hall area, in the elevators and in the underground parking places in Business Centers (BC) leasing all the available advertising spaces: on walls, on pillars, on escalators, on the balustrades , in the panoramic elevators, in the underground and on land parking places and others of the Commercial Center Malls
About us for Owners providing another income from our clients advertising campaigns. This income is evaluated from 50.000 up to 300.000 €/year according to available advertising surfaces, so they are able to enlarge their marketing campaigns budgets evaluating all advertising places. Suitable especially for Malls , before issuing the lease contract or even better for some being developed. This is necessary as most of the panels in Malls are back or front lighted and an identification of the electric circuits is needed for easy access to it before finishing the construction elaborating the Rate Card according to the market prices making an investment in panels production without owner’s contribution while offering maintenance services for them assuring full services campaigns for the owner
About us for Clients developing the advertising areas printing of the layouts mounting the prints inspecting and monitoring the layouts after mounting uninstalling the prints at the end of the campaign providing traffic reports and others
Indoor Markets Retail developments BRAND MANAGEMENTis present in all major retail developments in Bucharest as well as other important cities in Romania and Bulgaria. Either a mall, a shopping center or a retail park, our company is present there! For an up-dated list of the retail areas covered by us, please see the “Locations” list.
Indoor Markets Business centers The office buildings in Brand Management portfolio offers our clients direct access towards an exclusive target: Top & Middle Management. We cover over 100 panels in A & B class business centers in the Capital city and the most important cities through out the country. For an up-dated list of the office buildings covered by us, please see the “Locations” list.
Retail Locations in Romania Iasi: Moldova Mall, IuliusMall Timisoara: Iulius Mall Tg. Mures: Promenada Oradea: Lotus Market Brasov: MacroMall, Magnolia Mall, Carrefour Ploiesti: EuroMall, Commercial CenterWinmarkt-Omnia, Carrefour, Bricostore Constanta: Tomis Mall & Bricostore Rm. Valcea: River Plaza Mall Cluj: Central Shopping Center, Polus Center, Iulius Mall Sibiu: Promenada
Advertising products Escalators Escalators
Advertising products Halls Escalators
Advertising products Door clings
Advertising products Totems People stoppers
Advertising products Light frames Light frames
Advertising products Special projects Special projects
Advertising products Food court advertising
Advertising products Sky murals
Advertising products Kids areas advertising
Mall Traffic data The information concerning the traffic offered by the whole network can be summarized this way: • Daily traffic Week-day: 118000 counted entries Week-end day: 165000 counted entries • Monthly traffic Week-day: 1320000 counted entries Week-end day: 2596000 counted entries Conclusion: monthly traffic is of 3916000 counted entries and of 1305333 different viewers (based on customer behaviour rate)
Consumer profile 25 up to 50 years of age, active, working over 45 hours a week Having an income over medium to high Middle class life standard It assumes responsibilities and takes action Is opened-minded and knows the value, quality and advantages offered by a brand Appreciates the originality and the quality of advertising information Pays a visit to a Mall 2 - 4 times a month
Objectives Understanding our clients needs. To accomplish that, we coordinate all the marketing and communication projects Successfully fulfilling our clients needs. To make this come true we also offer specialized consultancy in different branches of the communication and media channels. Putting it in other words : we create personalized media campaigns for each client Introducing our experience in Eastern Europe countries such as Bulgaria, Hungary, Czech Republic and Poland.