Bakery Business Consultant in Delhi

1. A Bakers Guide to Successful Bakery As we all Indians are known to be sweet-toothed, so has been the growth of the industry of sweets and bakery. Over the last few years there has been a tremendous growth in the Bakery & confectionery segment in India with some data quoting a whopping 23% annual growth rate. Bakery setups are now considered as a prudent way of investment and a hub of more tempting cuisines. You don’t need to be a veteran for the classic setup of a bakery. Although there are no set guidebook of a successful business but as a food expert I have defined two laws of sustaining in the industry Law 1 Persistent Quality Law 2 Timely delivery & consumer satisfaction Mr. Hitesh Tripathi CEO, Tech4serve Project Consultants LLP B.Tech Food Technology & Business Management IIM, Lucknow. There are certain aspects which are supposed to be looked on. To be at par excellence, consideration has to be done on the following: Different Bakery models:- • Bulk Distribution – Giants like Britannia, Parle, Harvest gold, Bonn and ITC etc. rule this segment at the moment, But there is ample space for new players to feed in the growing demand and population. • Bakery Retail Chain – Monginis being a classic example. There are many more regional players in this segment doing exceptionally well. • Retail outlet – Stand out retail outlets owned by single individuals offer excellent product range with eye on detail and quality to regional customers. • Bakery Retail cum café – This trend attracts the youth and the family crowd both as it gives a perfect ambiance for a fast food joint clubbed with beverages and seating space to cherish the delicacies. • Trading Model – This kind of Low budget investments work on outsourced/3P manufacturing set ups. • Franchise Model – Established brands expand through this model multiplying their revenues through investments of franchisee and lesser operational hassles. • Modern Trade – There are many brands who sell their product through the window of modern trade giants like Big bazar, reliance retail and many more. Initial Study to be done before entering any venture:- • Location Survey • Selection of shop & factory • Market analysis- Target customer • Product category analysis • Pricing Defining • Brand selection • Packaging design & plan • Process flow and Standard Operating Procedures Freezing a well defined and organized Business Plan:- • Strategy planning • Fund Planning • Setting up timeline for startup • Quality policy • Customer Care policy • Marketing Strategy • Brand Promotion • Diversification Plan • Systems & controls

2. Product finalization & trial runs is one of the key to define sucess. Launch & Marketing Strategy define the time span in which the business will break even. Any investor would be keen to become operationally break even as soon as possible and then start generating profits as per the pre planned speculation. Bakery products although offer a huge range but they can broadly be categorized under following heads. • Regular bread • Specialty bread • Cookies • Dry cake & Muffins • Cupcakes & brownies • Hot bread & savories • Live Baked snacks -Pizza, Pasta, Burger, Submarine, Sandwich • Khaari & puff • Rusk Break Calculation- Although with a proper business plan this activity would be less troublesome but in order to know where we stand this should be done on scheduled intervals. Caution: too much of focus on this point will deviate us from the two basic laws of business. even analysis / Profitability Manpower Planning- Selection of suitable manpower & organization structure is also a very critical aspect of any business plan. It directly affects the product quality and the consumer. Inadequate manpower can lead to poor service and hamper the law of timely delivery, whereas excessive manpower can result in uncontrolled overheads affecting the profitability directly. Exit Plan- This would be very astonishing to note why somebody would want to exit after doing all the hard work & creating a brand. The ideology behind this is to create a platform for mergers & acquisitions. Build a brand and then get acquired by a bigger brand at a much better valuation is an investors dream quite often. TM www.tech4serve.com