1 / 18

Hard to get, hard to keep

Hard to get, hard to keep. 6 th Synergy Workshop (September 6-8, 2008). Hard to get, hard to keep. Understanding and improving dissemination of and exposure to Internet-delivered behaviour change interventions aimed at adolescents. Project group. Rik Crutzen, MSc, MA 1

moke
Télécharger la présentation

Hard to get, hard to keep

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Hard to get, hard to keep 6th Synergy Workshop (September 6-8, 2008)

  2. Hard to get, hard to keep Understanding and improving dissemination of and exposure to Internet-delivered behaviour change interventions aimed at adolescents

  3. Project group • Rik Crutzen, MSc, MA 1 • Jascha de Nooijer, PhD 1 • Wendy Brouwer, MSc 2 • Anke Oenema, PhD 2 • Johannes Brug, PhD 3 • Nanne K. de Vries, PhD 1 1 Department of Health Education and Health Promotion, School for Public Health and Primary Care (Caphri), Maastricht University, Maastricht, The Netherlands 2 Department of Public Health, Erasmus University Medical Centre, Rotterdam, The Netherlands 3 EMGO Institute, VU University Medical Centre, Amsterdam, The Netherlands

  4. Once upon a time… there was the Internet • Great potential • Increasing number of interventions

  5. Problem • Possibly effective in behaviour change • Low exposure rates

  6. Terminology • Dissemination • Exposure • Accessing • Staying • Revisiting

  7. Adolescents • Many health risk behaviours are acquired during adolescence • Grew up with the Internet • Not likely to be internally motivated

  8. Outline • Explorative research • Systematic review • Delphi study • Focus group interviews • Applied research • Effectiveness of strategies • Generalising to multiple behaviours • Tracking exposure

  9. Dissemination • Embedding in a social context • Cross-medial promotion • Ambiguous picture • Research setting

  10. Exposure: accessing • Recommendations through WOM • Attractive interface at first sight

  11. Exposure: staying • Look and feel • Visual material and interactive features • Content  purpose • Credibility

  12. Exposure: revisiting • Commitment • New content • Monitoring

  13. Measuring exposure • Heterogeneous measures • More insight into intensity of exposure • Potentially mediating effects

  14. Questions?

  15. Considerations • If the mountain will not come to Mahomet, should Mahomet go to the mountain? • When is dissemination successful? • How could strategies which aim to improve dissemination and exposure be tested on effectiveness?

  16. Consideration #1 • If the mountain will not come to Mahomet, should Mahomet go to the mountain? • Awareness • Popular online places • Reason to visit • Collaborations

  17. Consideration #2 • When is dissemination successful? • Absolute figures • Denominator • Cut off point • Methods of analysis

  18. Consideration #3 • How could strategies which aim to improve dissemination and exposure be tested on effectiveness? • Controlled settings • Time series design • Intervention x user

More Related