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Media Synergy

Media Synergy. By the end of the lesson you should all... . Understand what synergy is. Explain why it is important with cross-media promotion. Be able to give an example of synergy using your own artiste and a text from each media platform. What is Media synergy?.

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Media Synergy

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  1. Media Synergy

  2. By the end of the lesson you should all... • Understand what synergy is. • Explain why it is important with cross-media promotion. • Be able to give an example of synergy using your own artiste and a text from each media platform.

  3. What is Media synergy? • Synergy may be defined as two or more things functioning together to produce a result not independently obtainable.

  4. Who are the companies and how are they working synergistically?

  5. Nicky Minaj, Sophie Grace & The Ellen Show • What do all parties involved in this media text gain from working synergistically with each other? Clue: AUDIENCE! • http://www.youtube.com/watch?v=f9573kGBtuE

  6. Over to you... • Find an example of synergy using your own artiste and a text from each media platformand upload to your blog explaining the benefits of them working synergistically together.

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