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SEM1 4.02 A - Promotion

SEM1 4.02 A - Promotion. Maximize/Capitalize on celebrity’s appearance at an event. Celebrity appearances. Promotion Publicity Raising awareness of your event Generates excitement and attendance Gains interest of the media and the public Helps guarantee a successful event??. Why?.

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SEM1 4.02 A - Promotion

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  1. SEM1 4.02A - Promotion • Maximize/Capitalize on celebrity’s appearance at an event

  2. Celebrity appearances • Promotion • Publicity • Raising awareness of your event • Generates excitement and attendance • Gains interest of the media and the public • Helps guarantee a successful event?? Why?

  3. Types of Events • Opening of a venue • Autograph Signings • Charitable events • Recognition or Award Ceremonies

  4. Maximize a celebrity appearance • Link with a Charity • Promotes positive atmosphere • Secure sponsors • assists in paying for the celebrity

  5. Maximize a celebrity appearance • Press (media) coverage • Promote through publicity and advertising • Book the celebrity well in advance • Detailed Expectations for all involved • How long the appearance will last? • Actions performed by the celebrity • Payment for the appearance

  6. Celebrity Expectations • Length of Appearance • Celebrity Actions

  7. Maximize celebrity appearances • Make sure the Celebrity fits the target audience!! • Ex: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening • Work with their manager or agent • Provide the celebrity with benefits • Location (Lodging) • Appearance Fee • Transportation • “Riders”

  8. CELEBRITY RIDERS Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event • Keep your celebrity happy and comfortable • Dressing room preferences, Food, transportation http://video.in.msn.com/watch/video/outrageous-celebrity-appearance-fees/vexgrmi1?cpkey=6d959a88-dfb1-481b-aff9-100f7fcd6aa8%257c%257c%257c%257c http://www.youtube.com/watch?v=gd6rUbMKtTI http://www.etonline.com/news/131938_Celebrity_Riders_What_Justin_Bieber_and_Mariah_Carey_Demand_on_Tour/index.html

  9. SEM1 4.02 Activity • Select a Sports or Entertainment Event that may require publicity and promotion. • Describe the event and the target market for the event. • Select a celebrity that will attend the event. • Determine the appearance fee for the celebrity. • Include details about any celebrity “riders.” • Describe what the celebrity will be required to do at the event. • Select a charity to link with the event. • Provide details about the charity. • Select 3 sponsors for the event that also fit the target market • Create an advertisement that will promote the event, celebrity, sponsors and the charity.

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