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SUBTEXT

SUBTEXT. Process. Subtext: How To. Give examples of the following that you find hidden in or suggested by the piece: Values Beliefs Attitudes In essence, “ read between the lines .”  What is it saying without saying it? Do not be afraid to go too far. Subtext: How To.

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SUBTEXT

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  1. SUBTEXT Process

  2. Subtext: How To • Give examples of the following that you find hidden in or suggested by the piece: • Values • Beliefs • Attitudes • In essence, “read between the lines.”  • What is it saying without saying it? • Do not be afraid to go too far.

  3. Subtext: How To • QUESTION EVERYTHING: WHY, WHY, WHY? • Why that person? • Why that gender, race, age, or class? • Why that pose, in those clothes? • Why that magazine or that show? • Why that music? • Why that setting?

  4. Subtext: How To • AUDIENCE: • To whom is it targeted? • What is the audience’s • age • ethnicity • race • gender • religion • socio-economic class?

  5. Subtext: How To • AUDIENCE: • In what magazine did it appear • (or on what television station, at what time, during what show)? • What is its readership? • (who buys, read it) • What kind of office would it be found in? • How would the advertisement be different if it were in a different magazine?

  6. Subtext: How To • TOULMIN METHOD: • What is its apparent thesis? • What are its claims? • What is its main argument? • How does it support that thesis? • What are its “grounds”? • What is its proof, evidence? • Refer to rhetorical strategies. • Are these claims warranted by the evidence? • Supported, justified, relevant, timely • Does any part of it contradict its claims?

  7. Subtext: How To • SUBTEXT: • Who is pictured in the advertisement? • What is their background? • gender, religion, race, class • educational history, ethnicity, • socio-economic status? • Why are the subjects women? • or men, gay or straight people • Latinos, Asians, Hawaiians • Jews, Arabs, Russians, …

  8. Subtext: How To • SUBTEXT: • What type of lifestyle is it demonstrating, condoning, and/or exploiting? • What –isms does it foster or rely on? • age-ism, sexism • racism, feminism • multiculturalism

  9. Subtext: How To • SUBTEXT: • What types of values, beliefs, morals, and/or attitudes does it suggest or imply? • not necessarily in an overt way • perhaps hidden (“between the lines”)

  10. Subtext: How To • In essence, “read between the lines.”  • What is it saying without saying it? • Do not be afraid to go too far.

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