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Lee Wilson – Headway Strategies

Lee Wilson – Headway Strategies. WEB 2.0 & EDUCATION PUBLISHING. Information Paradigm 1980. HOARDING. SCANNING. eMails per day?. Under 20 20 to 40 40 to 60 60 to 80 80 to 100 Over 100. 00’s =Information Overload. ATTENTION. Amazon – decision driver?. Publisher blurb

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Lee Wilson – Headway Strategies

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  1. Lee Wilson – Headway Strategies WEB 2.0 & EDUCATION PUBLISHING

  2. Information Paradigm 1980 HOARDING SCANNING

  3. eMails per day? • Under 20 • 20 to 40 • 40 to 60 • 60 to 80 • 80 to 100 • Over 100

  4. 00’s =Information Overload

  5. ATTENTION

  6. Amazon – decision driver? • Publisher blurb • Customer reviews • Customers who bought this… • Product details (ISBN etc.)

  7. RELEVANCE

  8. We are all adult learners now…

  9. When stuck I….? • Google it • Move on to something else • Ask people who know the topic • Reflect on what I learned in school

  10. COLLABORATION

  11. WHO >= WHAT

  12. TECHNICAL + BEHAVIORAL

  13. Education Products NETWORK LEARNERS AND TEACHERS ENCOURAGE ADVANCED SEARCH TECHNIQUES BUILD A TWO WAY STREET

  14. Education Business SOCRATIC MARKETING RELAX OPTIMIZE

  15. WEB 2.0

  16. For more www.education-business-blog.com

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