How can small businesses use Instagram reels for their business growth and brand building

1. How can small businesses use Instagram reels for their business growth and brand building? Social media is the new generation of media that comes up with various tools and features to support business on the platform. In fact, small businesses have taken the support of social media to grow their business as well as become a brand in the market. The most used social media platform earlier was Facebook for both personal and professional use but today it has been taken majorly by Instagram. This social media platform has become vastly used amongst teenagers initially and then almost every age group irrespective of all the demographics uses it. With evolving time Instagram has come up with a lot of advanced and engaging features. These features engage the individuals and become a new source of showcasing products for small businesses. Features like tagging the small business have already helped small businesses a lot. With the help of this feature, people can click pictures of the product bought from any store and tag them with this feature on Instagram stories. Like this, there are many more such features on Instagram that help small businesses. One such exclusive and trending feature reels. For the uninitiated, the reels is a new feature launched by Instagram, just like Tiktok. Trending music, amazing acts, and the best benefit are increased views and reach to people. With a lot of filters and modes, it becomes the most go-to thing for the influencers. With the major benefit of reaching more people, small businesses have started to use it as a tool to showcase their products and also for new product launches. Let me show you some of the interesting ways in which social media marketing services in Hyderabad use Instagram reels to grow and build your brand. • Showcase your product through reels: Reels are a great way to showcase your products. Trending music and an appealing video can help you reach and engage viewers and also gain a lot of followers. For instance; The trending trend of 14 photos and 2 videos is the best way to showcase your product. It is also beneficial for brands that have various products under one brand name. So the major reason for this trend to suit small businesses best is that they can showcase a variety of products. There are a lot of trends and trending music that if amalgamated with good music can give the brand huge views and likes. • Educate them about the product: Tell your followers or viewers about the product. Give them valid reasons to buy your product and to buy it from a brand like you. If you educate your customers they will more likely buy your product from you. Educating

2. your followers also tells them how you are different from the others in the market and gives you an amazing chance to showcase your USP. Showcase yourself: People only trust the brand in two scenarios; one if the brand is established and popular or second if the management faces are in the front. It creates a kind of trust and people invest only with complete trust. Showcasing yourself with a good storyboard for reels is not a big deal as 15 seconds is a small amount of time. • Showing product reviews and achievements: Achievements or awards or reviews is an excellent way to showcase your popularity among people. It also shows your community. There is always a fear in people to buy from brands on social media, these achievements and genuine reviews show your genuinity. Genuinity is the most looked- for thing on social media. • Social media is a lot more than we know and imagine. It is ever-evolving and updated with amazing features. Small businesses must be keen on searching for new and engaging features on social media as they are cost-effective and bring great profits or returns.