What are the best practices followed by SEO services in Hyderabad in external linking?

1. What are the best practices followed by SEO services in Hyderabad in external linking? Not only today, even before digital marketing makes into the picture, but backlinks and external linking have also always been an essential ranking factor when it comes to search engine ranking algorithms. SEO services in Hyderabad consider external linking as an important source and play a crucial role in the process of ranking the website on top of the search engine. Let us understand what these external links are The link pointing from one domain to another is termed as an external link. Simply put, if a website links to your website or if your site links to another website, then it is known as external linking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is known as an ‘outbound link.’ So, now you might have got some clarity on external links, inbound and outbound links. We will now see the best practices that the SEOers will follow in external linking 1. Linking only to relevant pages: SEOers do external linking by linking to the pages that are only within the context of the topic. By doing this it will help the search engines to understand the relevancy of the website and the user’s search query. If the links are irrelevant, then the search engines would not recognize them properly and will not give the right information to the users’. 2. Publishing great content: In order to get the backlinks, the content present on the website should be great and informative. The content should be answerable to the user’s search query and the users should easily understand what the content is all about. This is the simplest and easiest way to earn the backlinks and it will also encourage other websites to link to the website.

2. 3. Avoiding excessive outgoing links: Imagine a blog having too many links, will that not be annoying for the users who are reading the content? Of course, it will be. So, the SEO team will see that the blog post is not having too many hyperlinks and link only with fewer and relevant ones. Such relevant links will make it easy for the search engines to optimize and the users to find the related topic that they want. 4. Avoiding link farms: SEOers refrain from the practice of two-way back linking and also linking to private blog networks. Link farming is the process of exchanging reciprocal links with websites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to the website because Google will rank the sites that have quality and quantity links. But now after the Penguin update, the search engines consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming. So, with this, we understand that external links play a significant role in SEO and is one of the best ways for a search engine to determine the web site's reputation and boost the website rankings.