Why do SEO services in Hyderabad consider page speed for SEO rankings?

1. Why do SEO services in Hyderabad consider page speed for SEO rankings? Rankings on the search engine are the most crucial thing for a business that has an online presence because only when a website is ranking on top, the users will find it easy to get the solution that they are looking for. SEO services in Hyderabad take the rankings of a website very seriously and see that the website is ranked on the first page of the search engine results page. There are many factors that actually affect the ranking of a website and page speed is one among them. Page speed is considered because there are brands that can lose revenue because of the delay in loading a page. And faster-performing websites or pages do impact ranking in a positive way. The “speed thrills, but kills” concept does not work here, and only slow speed kills in the digital platform. According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by 8%. Because of these percentage differences in the conversion rates, SEOers make page speed the most vital part of the ranking. Though there are other factors that will help in ranking, this will make the user stick to the website without actually getting disappointed. For the users to not get disappointed, the SEO team will look at every element that is slowing down the website performance. Every image, video, content, and other things are made sure to be optimized. If these are not optimized then that will be a reason for slowing down the page speed. Optimizing the website to mobile will also give a boost to the ranking because there is more number of users who are using their mobile devices to get the query answered rather than depending on the laptops and desktops. The SEO team will see that the website is mobile-optimized so that the users can open the web pages faster and with this, the ranking of the website will also improve.