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HTML 207 HTML e-Newsletter

HTML 207 HTML e-Newsletter. Donna Carnduff Susannah Finley. HTML207: HTML e-Newsletter . Writing for the Web. Good Design Follows Good Content Grammar = Credibility Know Your Audience Call to Action – Where does it point?. HTML207: HTML e-Newsletter . Writing for Your Newsletter.

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HTML 207 HTML e-Newsletter

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  1. HTML 207HTML e-Newsletter Donna Carnduff Susannah Finley

  2. HTML207: HTML e-Newsletter Writing for the Web • Good Design Follows Good Content • Grammar = Credibility • Know Your Audience • Call to Action – Where does it point?

  3. HTML207: HTML e-Newsletter Writing for Your Newsletter • Subject Line – short, descriptive, find out more • Best Practices in Writing Email Subject Lines • http://kb.mailchimp.com/article/best-practices-in-writing-email-subject-lines/ • Magnetic Headlineshttp://www.copyblogger.com/magnetic-headlines/ • Article Titles • Action Items • Above the Fold

  4. HTML207: HTML e-Newsletter Download Template Files • http://itc.utk.edu/web/html207/ • UTWrdmrkPlainLong-420px.gif • header-earth.jpg • soil-samples.jpg • template.html

  5. HTML207: HTML e-Newsletter Or…Find Templates Online • campaignmonitor.com/templates(free) • Downloaded Original • Premailer Copy

  6. HTML207: HTML e-Newsletter Customize Your Template Code in DW • Understand Current Code Standards • Adapt for Your Organization • Top links • Main content • Footer • Preview the Document

  7. HTML207: HTML e-Newsletter Best Practices • Consider Title (will be subject line) • Create permanent image folder • Add alt tags to images • Send mix of images and text • Use absolutepaths for images, links • Open a new window • Build your image resources

  8. HTML207: HTML e-Newsletter Resources • Microsoft to Ignore Web Standards in Outlook 2010: Enough is Enough • http://www.campaignmonitor.com/blog/post/2799/microsoft-to-ignore-web-standards-in-outlook-2010/ • Guide to CSS support in email clientshttp://www.campaignmonitor.com/css/#p • Stupid HTML Email Design Mistakes • http://www.mailchimp.com/articles/stupid-html-email-design-mistakes • How to Code HTML Newsletters (All New Version) • http://www.reachcustomersonline.com/2009/01/23/09.27.00/ • MailChimp Guides • http://resources.mailchimp.com/guides/

  9. HTML207: HTML e-Newsletter Resources • UT Listserv site • https://listserv.utk.edu/cgi-bin/wa?INDEX • Hotmail Turned my Headings Green • http://www.creativeglo.co.uk/blog/email-design/green-headings-in-hotmail/

  10. HTML207: HTML e-Newsletter Move Styles Inline • Pre-Mailer

  11. HTML207: HTML e-Newsletter Post to the Web • What are your options for uploading? • Dreamweaver • CyberDuck (Mac) • WinSCP (PC) • VolSpace

  12. HTML207: HTML e-Newsletter Send as e-Newsletter • Distribution List • Internet Explorer • Outlook • File -> Send -> Page by email…

  13. HTML207: HTML e-Newsletter Send as e-Newsletter • Safari • Mail/Entourage • File -> Mail Contents of This Page

  14. HTML207: HTML e-Newsletter Send and Evaluate • Send from a PC • Send from a Mac • Test in email clients:http://www.campaignmonitor.com/stats/email-clients/ • Outlook 2003, 2007, 2010 • Hotmail / Windows Live • Yahoo • iPhone • Gmail

  15. HTML207: HTML e-Newsletter Link Color in Gmail, Headers in Hotmail • Put styles back in the <head> • <style type="text/css" media="screen"> • a { text-decoration: underline; color: #C96501; } • a:link { text-decoration: underline; color: #C96501; } • a:visited { text-decoration: underline; color: #C96501; } • a:hover { text-decoration: none; color: #C96501; } • a:active { text-decoration: none; color: #C96501; } • </style> • Span around each link • <a href="http://link-example.com/" style="color:#C96501;"> • <span style="color:#C96501;">this is a link</span></a>

  16. HTML207: HTML e-Newsletter Fee-Based Services • Campaign Monitor • HomepageFeaturesPricing • Mail Chimp • HomepageFeaturesPricing • Emma • HomepageFeaturesPricing • Constant Contact • HomepageFeaturesPricing

  17. HTML 207: HTML e-Newsletter Questions? Ask now... or … Ask later at 974-9900 or email us at dcarnduf@utk.edu or sfinley@utk.edu

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