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Lehman Brothers 2007 High-Yield Bond Conference

Lehman Brothers 2007 High-Yield Bond Conference. March 27, 2007. Forward-Looking Statements.

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Lehman Brothers 2007 High-Yield Bond Conference

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  1. Lehman Brothers 2007 High-Yield Bond Conference March 27, 2007

  2. Forward-Looking Statements Our remarks that follow, including answers to your questions and these slides, include statements that we believe are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of our business to differ materially from those expressed or implied by such forward-looking statements. Although we believe that our plans, intentions and expectations reflected in such forward-looking statements are based on reasonable assumptions, we can give no assurance that such plans, intentions, expectations, objectives or goals will be achieved. Important factors that could cause actual results to differ materially from those included in forward-looking statements include: impact of competition; continued sales to key customers; possible fluctuations in the cost of raw materials and components; possible fluctuations in currency exchange rates, which affect the competitiveness of our products abroad; possible fluctuation in interest rates, which affects our earnings and cash flows; the impact of substantial leverage and debt service on us; possible loss of suppliers; risks related to our asset backed facilities; dependence on key personnel; labor relations; potential liability for environmental, health and safety matters; potential future legal proceedings and litigation; and other risks listed from time to time in the Company’s reports, including, but not limited to the Company’s most recent Annual Report on Form 10-K for the year ended December 31, 2006. 2

  3. Company & Financial Review Bruce RoundsChief Financial Officer

  4. Investment Considerations Stable Industry with Significant Replacement Sales Strong and Experienced Management Team Market Leader with Significant Installed Base Growing Revenue and Increasing Cash Flows Most Comprehensive and Innovative Product Offering High Barriers to Entry Leading North American & European Brands Extensive and Loyal Distribution Network 4

  5. The Company • Alliance is the leading commercial laundry equipment manufacturer in North America • 12/31/06 Net Sales and Adjusted EBITDA of $366.1 million and $63.2 million, respectively • Leading brand recognition in North America (“N.A.”) and Europe • 39% N.A. market share • #1 in stand-alone N.A. commercial laundry equipment sales • Only manufacturer to offer full-line of products • Products sold through #1 or #2 distributors / route operators in over 80% of N.A. markets • Expanded global reach with European acquisition • Alliance continues to deliver stable and predictable cash flows • Approximately $13 million of net debt reduction in 2006 5

  6. Recent Developments – CLD Acquisition • Alliance Laundry Systems purchased the Commercial Laundry Division (“CLD”) from Laundry Systems Group (“LSG”) on July 14, 2006 • Acquisition strategically enhances geographic scope, expands product offering and provides control of soft-mount technology • Total acquisition price, net of cash acquired, of $87.0 million(1) includes transaction and consolidation costs. • CLD stand-alone 2005 revenue and EBITDA of approximately $100.6 million(2) and $10.4 million(2), respectively • Alliance financed the acquisition with a combination of debt and equity in order to maintain existing leverage levels • $60.0 million add-on to the existing Term Loan Facility, along with a $5.0 million increase to the Revolving Credit Facility to maintain adequate liquidity • Maturity and amortization schedules will remain the same as existing • $23.5 million in equity from Ontario Teachers Pension Plan and management (3) • $3.5 million in cash from operations 1. Includes $5.0 million for the consolidation of CLD’s US operations into our existing US operations. 2. Exchange rate of $1.30 to €1.00. 3. Includes existing management of Alliance and CLD. 6

  7. Leading North American and European Brands • Largest installed base in North America • Building brand equity for nearly a century • Value Added Services • Parts sales • Service support • Financing • Laundromat Design 7

  8. North American Stand Alone Commercial Laundry Market(1) Alliance Market Share #1 Alliance Market Share #1 Alliance Market Share #1 Multi-Unit Housing $127 million(1) Laundromats $277 million(1) On-Premise $128 million(1) • Apartments n Condominiums • Universities • Military Installations • Load capacity: up to 18 lbs. • Self-service wash and dry facilities • Approx. 35,000 locations • Load capacity: up to 80 lbs. • Hotels n Hospitals • Sports Facilities n Prisons • Load capacity: up to 200 lbs. ________________________ 1. Management estimate 8

  9. Market Leadership 2006 Market Share (1) 1. Management estimates. Leader in North America with greater than 2.0x market share of nearest competitor 9

  10. Stable Industry • Industry CAGR of 3.3% from 2001 – 2006 • Industry sales were modestly affected by the recession in 2001 and 2002 ($ in millions) ($ in millions) ________________________ Source: Management estimates. 10

  11. Core Growth Strategies Offer Superior Products and Services • Continue introductions of innovative products and features with industry-leading performance • Added soft mount product design proficiency to our Engineering portfolio • Provide exceptional value-added services such as technical training, financing and store design Develop and Strengthen Key Customer Relationships • Expanded distribution network and international coverage with CLD acquisition • Relationships with key customers all exceed ten years Continue to Improve Manufacturing Operations • Ongoing enhancements in product quality and design • Consolidating North American manufacturing operations to leverage efficiencies in procurement, logistics, and product development and quality • Targeting acquisitions and strategic opportunities that: • Expand access to international markets • Increase product differentiation to support Alliance’s multi-brand strategy • Expand sourcing initiatives – both ways Pursuing Strategic Business Opportunities 11

  12. Comprehensive and Innovative Product Offering • Industry leading product lines • Innovator in sophisticated electronic controls • Innovative product offerings • 45 lb stacked tumbler dryer • Soft-mount technology proficiency • Only manufacturer to provide full product line • 80 engineers, designers, and technicians • R&D spending of $35 million since 2002 12

  13. Extensive and Loyal Distribution Network Alliance • 600+ Global Distributors, Importers, and Route Operators 150 Distributors Laundromat 100 Route Operators(Multi-Housing) 200 Distributors On-PremiseLaundry 210Distributors International (U.S. & European Operations) 13

  14. Marianna Consolidation • October 12, 2005 committed a plan to close and consolidate Marianna design and manufacturing operations into Ripon, WI • Completion Q3 2006 • Cash costs - $9.4 million • Estimated annual cost savings in excess of - $4.0 million Ripon WI Marianna FL Marianna Consolidation>$4.0 million savings Before After Ripon WI 14

  15. U.S. CLD Consolidation • With the CLD Acquisition, committed to a plan to close and consolidate all of CLD’s U.S. operations into Ripon, WI • Estimated completion for consolidation – Q1 2007 • Estimated cash costs - $5.0 million • $1.8 million spent in 2006 • Estimated annual cost savings in excess of - $4.0 million • Substantially complete as of January 31, 2007 Ripon WI Louisville, KY Fort Mill, SC Portland, TN Panama City, FL (Product Line) CLD Consolidation>$4.0 million savings Before After Ripon WI 15

  16. Strong and Experienced Management Team • Senior management average over 18 years of experience in the commercial laundry and appliance industries • Senior management is a significant equity holder • Retained substantially all of CLD’s European management team • Management team has consistently improved operations and executed numerous strategic initiatives • Consolidation of manufacturing sites and design centers • Continued innovative product development • Developing alliances with key customers • Manufacturing cost reductions and quality improvement programs • Successful integration of strategic acquisitions CEO, President Controller 16

  17. 2006 Revenue Mix – Continuing to Diversify By Segment North American CLE Sales by Channel (1) 2006 includes CLD operations from July 14, 2006 through December 31, 2006 and excludes $5.6 million of deemed EBITDA for period not owned. . 17

  18. Commercial Laundry Revenues Are Growing Historical Revenue $366.1 $317.3 $281.0 $267.6 $254.0 $255.2 • Over 75% of equipment sales are replacement • CAGR of 6.2% from 2001 – 2006 18

  19. Consistent Adjusted EBITDA Historical Adjusted EBITDA ($ in millions) (2) (1) • 2006 includes CLD operations from July 14, 2006 through December 31, 2006 and excludes $5.6 million of deemed EBITDA for period not owned. • Re-entered lower margin U.S. consumer laundry business in October 2004. • . 19

  20. Historical Financials & EBITDA Reconciliation Historical Financials ___________________________ Source: 10Q filings. 1. Reflects the difference between GAAP basis revenues and cash basis revenues related to Company’s off-balance sheet equipment finance program. 2. Include executive retention costs, seller transaction costs incurred with business sale, consolidation costs, loss on foreign exchange hedge, loss on early extinguishment of debt, and costs of a new asset backed facility. 3. Includes non-cash incentive compensation expense, non-cash write-off of inventory step-up, and non-cash impairment of trademark and customer agreement. 4. 2006 includes $5.6 million which has been deemed to constitute adjusted EBITDA for CLD prior to acquisition on July 14, 2006. 20

  21. Alliance 2006 Quarterly Financials Quarterly Operating Summary ___________________________ Source: 10Q filings. 1. Reflects the difference between GAAP basis revenues and cash basis revenues related to Company’s off-balance sheet equipment finance program. 2. Include executive retention costs, seller transaction costs incurred with business sale, consolidation costs, loss on foreign exchange hedge, loss on early extinguishment of debt, and costs of a new asset backed facility. 3. Includes non-cash incentive compensation expense, non-cash write-off of inventory step-up and non-cash impairment of trademark and customer agreement. 4. Includes $2.8 million increase for Q1 and Q2, which amount has been deemed to constitute the quarterly adjusted EBITDA for CLD. 21

  22. Alliance 2006 Financial Position Summary Balance Sheet Summary • Approximately $13 million of net debt reduction during 2006 after considering $60 million of new term debt • 2006 Year End Leverage of 5.42x • Total Consolidated Debt as defined in our Senior Credit facility which includes unrestricted cash from European operations up to $3.0 million. • 2006 includes $5.6 million which has been deemed to constitute adjusted EBITDA for CLD prior to acquisition. • . 22

  23. Investment Considerations Stable Industry with Significant Replacement Sales Strong and Experienced Management Team Market Leader with Significant Installed Base Growing Revenue and Increasing Cash Flows Most Comprehensive and Innovative Product Offering High Barriers to Entry Leading Global Brands Extensive and Loyal Distribution Network 23

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