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SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES SYSTEM

SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES SYSTEM. APTA Fare Collection Workshop March 19, 2013. SEPTA’s Vision. An electronic fare payment system that is: Secure, reliable, and convenient Easy to understand and purchase Offers seamless travel across all SEPTA services

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SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES SYSTEM

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  1. SEPTA UPDATE – NEW PAYMENT TECHNOLOGIES SYSTEM APTA Fare Collection Workshop March 19, 2013

  2. SEPTA’s Vision • An electronic fare payment system that is: • Secure, reliable, and convenient • Easy to understand and purchase • Offers seamless travel across all SEPTA services • Simple, straight-forward fare policies

  3. Elements of the Vision • New Ways to Purchase Fares: • Vending machines • Virtual purchases via phone, internet • Auto-pay • Extensive 3rd party purchase and reload network • Contactless credit cards, mobile payment • Universal Fare Media: • Same cards / payment forms on both RR and transit • No more RR-only tickets • No more transit-only tokens • Freedom of choice of customers • Electronic cards for disabled and seniors

  4. Contract Award • Xerox (ACS Transport Solutions) • Design, build, install, maintain • Robust back-end system, real-time communications network, customer support • Unconstrained by proprietary technology • License to leverage system to neighboring agencies and throughout Pennsylvania • Notice To Proceed Issued February 2012

  5. NPT System Elements 1,850 Onboard Processors 350 Vending Machines 650 Turnstiles & ADA Faregates 550 Platform Validators 300 Parking Payment Stations 480 Handheld Sales Devices 1,200 offsite purchase and 2,000 offsite reload locations throughout the service area (no agency equipment) 5

  6. Base Services(Through End of Warranty) • NPT Customer Support Services • Phone support • Web services • Preventive and Corrective Maintenance • Software Maintenance and Network Administration • Commercial Wireless Services 6

  7. NPT Payment Forms • Any compliant form factor • Whatever is in your pocket: • Contactless credit and debit cards • SEPTA card • Building access ID cards • Cell phones • Government-issued benefit cards • Magnetic media • Cash

  8. Where are we now? • Finalizing FDR • First article manufacturing and testing underway • Communications infrastructure installation underway • Services mobilization underway

  9. First Article Testing

  10. Infrastructure Preparation

  11. Market East StationNew Fare Line at Concourse Level 11

  12. Suburban Station – West Concourse

  13. 30th Street Station

  14. Suburban Station Jenkintown Station

  15. Gateway Stations

  16. Key Takeaways • Define policies, then design the system • “Future-proof” the system by use of open architecture design principles and relevant standards • Secure intellectual property rights to enable system expansion • Optimize capital and operating costs • Leverage existing infrastructure • De-emphasize cash where possible • Explore opportunities for outsourcing • Design for economy (e.g., media distribution, communications costs, third-party fees)

  17. Key Takeaways • Understand your customer demographics by mode of transportation • Be aware of your customer payment trends for transportation and non-transportation purchases • Determine the optimal operational approach by mode of transportation • Plan for iterative functionality releases and incremental successes

  18. Questions? Julie Green Director Revenue Systems LTK Engineering Services jgreen@ltk.com John McGee Chief Officer New Payment Technologies SEPTA jmcgee@septa.org

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