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The Three Appeals: How to reach your audience

The Three Appeals: How to reach your audience. Language and Composition. Ethos – The Ethical Appeal. based on the character of the speaker relies on reputation of the author convinces the reader of the author’s credibility or expertise concerning a particular topic creates an image

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The Three Appeals: How to reach your audience

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  1. The Three Appeals: How to reach your audience Language and Composition

  2. Ethos – The Ethical Appeal • based on the character of the speaker • relies on reputation of the author • convinces the reader of the author’s credibility or expertise concerning a particular topic • creates an image • uses doctors, athletes, actors, scientists, or professors to convince the audience • http://www.youtube.com/watch?v=a9WB_PXjTBo

  3. Pathos – The Emotional Appeal • Pathos – based on emotion (joy, pity, fear, anger, insecurity) • uses sensory detail to elicit a response • *common in advertisements • http://www.youtube.com/watch?v=R0RCAi1ZGck

  4. Logos – The Logical Appeal • based on reason • assumes certain truths • uses definition • uses analogies • uses comparisons • uses cause and effect (consequences) • * Scholarly documents are logos-driven • http://www.youtube.com/watch?v=web8jQUJNBs&feature=related

  5. Okay, now it’s your turn… Which appeal? http://www.youtube.com/watch?v=QOM4AMV050A Which appeal? http://www.youtube.com/watch?v=B3aqajRVi3U Which appeal? http://www.youtube.com/watch?v=sDf751c1yiA

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