Lets take a Journey through Cisco Cloud Intelligent Network to Cisco Intelligent Data Center (UCS/ VSpex ) to Connectin

1. Lets take a Journey through Cisco Cloud Intelligent Network to Cisco Intelligent Data Center (UCS/VSpex) to Connecting to Cloud Providers Brian Jordan - Data Center Business Manager

2. Agenda • Business Drivers • Cloud Intelligent Network • Relevance of a cross architecture approach • The Data Center • The Network • The Services • Agile DC • Cisco UCS • What is unique • How well is it doing • Vspex

3. IT Challenges Today Speed To Deliver Multiple Vendors, Contracts Baseline / Benchmark Metrics Unknown Need for Efficiency And Support Complex Designs And Implementations Overworked IT Staff Budget – CapEx And OpEx

4. Transformation The Role ofIT as a Service Application Integration New Data Centers Consolidation and Virtualization 800% growth in data over the next 5 years, with 80% of it being unstructured* Dramatic Growth of Data Data centers can consume 100 times more energy than the offices they support* Energy Efficiency Desktop Virtualization Cloud Business Continuity and Disaster Recovery *Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January 2012

5. Gartner View of CiscoOnly Cisco is the Leader in Each of These Key Areas Unified Communications Wired LAN Wireless NAC (BYOD) VPN Web Security

6. So lets think about….especially in Private, Public, Hybrid Cloud deployments • Cloud Intelligent Network • Does your application performance meet user expectations ? • Are you using your bandwidth efficiently ? • Can your network deliver a high quality experience for any video application ? • Can you secure your applications in the branch office? In the cloud? On any device ? • Does your network deliver the same user experience on both physical and virtual desktops ? • Do you have visibility into your network data to troubleshoot ? • Cloud Intelligent Data Center • Can I easily move my workloads within and between data centers • Can I burst to the cloud for extra capacity • Can I reuse excess capacity or redeploy within minutes compute, storage and network resources • Can I manage, monitor and control SLA’sacross all services in my data center and network • How do I ensure my corporate security and access policies are applied when using public cloud

7. Cisco Cloud Intelligent Network Providing Optimal Experience, Pervasive Security, and Simplified Operations Cloud Connectors Collaboration Survivability Cloud Storage WebSecurity Third Party Cloud-Ready Network Services Visibility Optimization Security Collaboration App Hosting Branch Private/Public/Hybrid Cloud-Ready Platforms ISR ASR CSR Cloud Services Users Integrated Management and Policy BranchOffice HQ/DataCenter Cloud

8. Optimal Experience Users Cloud Services WAN/Internet HQ/DC • AVP • AVP • Citrix-Ready WAAS with AppNav WAN/Internet • Private Cloud • Hosted Virtual Desktops • HCS Connector WAN/3G/4G Branch/Remote User Hosted Collaboration Solution (HCS) • APPLICATION VISIBILITY & PERFORMANCE • Cisco AVP on ISR G2 / ASR 1000 • APPLICATION OPTIMIZATION • AppNav for WAAS (WAN Optimization) SURVIVABILITY • HCS Connector on ISR G2

9. App App OS OS Cloud Security Users Cloud Services WAN / Internet • CSR • Point-of-Sale • Sales App • Hybrid Cloud Internet ScanSafe Connector • SAAS ScanSafe Store 1 Store 2 Store 3 WAN/ Internet FlexVPN Branch/Remote User • VIRTUAL SECURITY SERVICES • Cloud Services Router (CSR) • CLOUD-BASED SECURITY SERVICE • Scan Safe Connector on ISR G2 UNIFIED VPN FOR CLOUD FlexVPN on ASR 1000

10. Simplified Operations Users Cloud Services UCS E Series Video Conferencing • Need Print • PAM WAN/Internet EnterpriseHQ EnterpriseHQ • ASR1002-X WAN Branch/Remote User Branch 2 • VIRTUALIZED APPLICATION HOSTING • UCS E Series on ISR G2 • CENTRALIZED MONITORING Cisco Prime Assurance Manager (PAM) ASR1002-X “ON-DEMAND” SCALE

11. A Converged Infrastructure is the Foundation for a Data Center Fabric PHYSICAL WORKLOAD VIRTUAL WORKLOAD CLOUD WORKLOAD APPLICATION CONSISTENCY: PERFORMANCE, SCALE, AND SECURITY OPERATIONAL CONSISTENCY: MANAGEMENT AND POLICY INDUSTRY STANDARDS COMPUTE SEAMLESS USER EXPERIENCE NETWORK STORAGE OPEN MANAGEMENT PARTNER SOLUTIONS

12. SP Data Center DC-CO-VHO CommunicationIP NGN Unified Service Delivery Cisco Cloud Building Blocks 4. Unified Infrastructure Systems (VCE, Vspex, Flexpod, ...) enable scalable systems acquisition, deployment and operations 1. 2. Unified Network Services provides dynamic multi-tenant network service provisioning and operations Unified Fabric enables wire-once and eliminates I/O overheads 3. Unified Computing System ensures scalable on-demand resource addition and graceful deletion Application and Operational Consistency 5. Unified Service Delivery assures consistent portability and interoperability.

13. Cisco’s Commitment to Data Center “ I am very confident in our data center strategy and in our ability to lead in this market transition. Together with Virtualization and Cloud, Data Center is one of our five corporate priorities that will help us drive growth and productivity for our customers and partners.” John Chambers

14. Cisco UCS Leadershipand Momentum • In Q4FY12 Data Center Revenue increased 90% year over year and 42% quarter over quarter • In Q4FY12, UCSbookings increased 58%, year over year • As of Q4FY12 Cisco UCS achieved an annualized run rate of over 1.6 billion dollars • As of August 2012, there are over 15,800unique UCS customers • More than half of all Fortune 500 customers have invested in UCS • 347 customers have booked over one million in UCS product and 813 have booked over $500,000 • Over 2600 Channel Partners are actively selling UCS and over 1200 UCS specialized partners in the channel worldwide • 64 World Record Performance Benchmarks to date

15. Customers Have Spoken Worldwide UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players1 x86 Blade servers are growing over twice as fast as the overall x86 computing market2 UCS #3 with 15.2% UCS After Only Three Years X86 Server Blade Market Share, Q2CY121 North America UCS #2 with 21.9% Maintained #2 in N. America (21.9%) and #2 in the US (22.2%)1 Maintained #3 worldwide in x86 Blades with 15.2%, just behind IBM’s 15.4%1 Source: 1 IDC Worldwide Quarterly Server Tracker, Q2 2012, August, 2012, Revenue Share 2 IDC Q1 CY12 Server Forecaster, Based on x86 Blade Revenue

16. Integrated SolutionsInnovations with Industry Leaders Smart Solutions VBLOCK / VSpex Information Vertical Solution Focus Healthcare Financial Services Manufacturing Retail Applications FLEXPOD Operating Systems Enterprise Apps Databases Business Analytics/ Big Data Virtual Desktop Virtualization Applications Compute VXI Network Management RISC Migration Operating System and Hypervisor Operating System and Hypervisor

17. UCS Ecosystem Enterprise Applications Vertical Markets Database andMiddleware Management Virtualization Operating Systems Storage

18. Cisco UCS Performance—64 World RecordsA History of World Record Performance on Industry Standard Benchmarks CPU Best CPU Performance SPECfp_rate_base2006 X86 2-socket B200 M1 SPECint_rate_base2006 X86 2-socket B200 M1 SPECfp_rate_base2006 X86 2-socket B200 M2 SPECint_rate_base2006 X86 2-socket B200 M2 SPECfp_rate_base2006 X86 4-socket C460 M1 SPECint_rate_base2006 X86 2-socket C220 M3 SPECfp_base2006 X86 2-socket C220 M3 7 6 13 11 14 13 SPECint_rate_base2006 X86 2-socket B200 M2 SPECfp_rate_base2006 2-socket C260 M2 SPECint_rate_base2006 2-socket C260 M2 SPECint_rate2006X86 4-socket C460 M2 SPECint_rate_base2006 X86 4-socket C460 M1 SPECfp_rate_base2006 X86 2-socket C220 M3 Virtualization Best Virtualization Performance VMmark 1.x 2-socket B200 M1 VMmark 1.x 2-socket B200 M1 VMmark 1.x 2-socket B250 M2 VMmark 1.x Overall C460 M1 VMmark 1.x Overall C460 M1 VMmark 1.x 2 –socket Blade B230 M1 VMmark 1.x Blade Server B440 M1 Cloud Computing Best Cloud Computing Performance VMmark 2.1 2-socket Blade B200 M2 VMmark 2.1 4-socket C460 M2 VMmark 2.1 Two–node 4-socket C460 M2 VMmark 2.0 Overall B200 M2 VMmark 2.1 Overall C460 M2 VMmark 2.1 Two–node 2-socket B200M3 Enterprise Application Best Enterprise Application Performance Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2 Oracle E-Business Suite Xtra Large Model Payroll B200 M3 Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2 Oracle E-Business Suite Medium Model Order-to-Cash B200 M2 TPC-C Oracle DB 11g & OELC250 M2 TPC-H 1000GB Microsoft SQL Server C460 M2 TPC-H 300GB VectorWiseC250 M2 SPECjEnteprise2010 2-node B440 M2 TPC-H 100GB VectorWiseC250 M2 Oracle E-Business Suite Large Model Order-to-Cash B200 M3 SPECjEnterprise2010 Overall B440 M1 Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Oracle E-Business Suite Medium Model Payroll Batch B200 M2 Enterprise Middleware Best Enterprise Middleware Performance SPECjbb2005 X86 2-socket C220 M3 SPECjAppServer2004 1-node 2-socket C250 M2 SPECjbb2005 X86 2-socket B200 M2 SPECjbb2005 X86 4-socket C460 M1 SPECjAppServer2004 2-node B230 M1 SPECjbb2005 X86 2-socket B230 M1 SPECjbb2005 2-socket C260 M2 SPECjbb2005 2-socket B230 M2 SPECjbb2005 2-socket B230 M2 SPECjbb2005 4-socket B440 M2 SPECjbb2005 X86 2-socket B230 M1 HPC Best HPC Performance SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 2-socket C240 M3 SPECompMbase2001 2-socket B200 M2 SPECompLbase2001 2-socket B200 M2 LinPack 2-socket B200 M2 LS-Dyna 4-socket C460 M1 SPECompMbase2001 4-socket C460 M1 SPECompMbase2001 4-socket C460 M2 SPECompLbase2001 2-socket C220 M3 SPECompMbase2001 2-socket B200 M2 SPECompLbase2001 2-socket B200 M2 SPECompMbase2001 2-socket B230 M2 SPECompLbase2001 2-socket B230 M2 SPECompMbase2001 4-socket C460 M2 TheBestPerformance Cisco UCS Benchmarks that held world record performance records as of date of publication

19. Unified Computing System

20. Automation Framework Remote Support and Recovery Virtual & Physical NIC Config and Multi-server Manager Physical and Logical Server Migration Capacity and Resource Manager Virtual Server Manager Virtual Machine Deployment Manager OS Deployment Manager Legacy Systems Approach • “Simplify” by • adding software layers • providing professional services • Layering software on hardware only increases overall system complexity • Complexity increases exponentially with the number of independent variables • Everything has to tested with everything • Legacy mentality = • Difficult to scale & change • High OpEx , High CapEx • Result: • Complex infrastructure stacks • Fragile Data Center environments • Increasing management costs Accidental Architecture Low-level Server Monitor and Configuration Manager OS Patch/Update Management HW Power Manager HW Performance Manager HW Device Monitor and Configuration Manager Software Agent Database

21. Cisco Unified Computing System A single system that unifies • Compute: Industry standard x86 • Network: Unified fabric • Virtualization: Control, scale, performance • Storage Access: Wire once for SAN, NAS, iSCSI Embedded management • Increase scalability without added complexity • Dynamic resource provisioning • Ability to integrate with broad partner ecosystem Energy efficient • Fewer servers, switches, adapters, cables • Lower power and cooling requirements • Increase compute efficiency by removing I/O and memory bottlenecks

22. Minutes Months Weeks Days Improve IT Responsiveness, Reduce Cost Enabling Highly Flexible On-Demand Services Statically Defined Data Center Dynamic Service Enablement

23. Wire Once Architecture Uplinks 20Gb/s 40Gb/s 80Gb/s • All links can be active all the time • Policy-driven bandwidth allocation • Virtual interface granularity

24. UCS Service ProfilesAutomated configuration of bare metal server and it’s network connectivity HW Traditional Managed as Individual Components UCS Service Profile Unified Device Management BIOS Version, BIOS Settings, RAID controller settings, UUID, Server Selection (Explicit or Pool) UCS Servers NIC Firmware version, MAC Addresses, VLANs, QoS Settings, HBA Firmware version, WWNs UCS Adapters Fabric Extender is implicitly configured based on Server Slot and physical connectivity to Fabric Interconnect UCS 2100 Series Fabric Extender Uplink port configuration, LAN Pinning, SAN Pinning, VLANs, VSANs, DCB Settings UCS 6100 Series Fabric Interconnect

25. Data Center Before UCS Web Servers Oracle RAC VMware Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Total Server Deployment 18 Servers Blade Blade Blade Blade Blade Blade

26. Web Servers Oracle RAC VMware Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Blade Stateless Computing with UCS Old Deployment: Total Server Deployment 14 Servers Reduction of 4 Servers 22% CapEx Savings Cisco Deployment: Web Servers Oracle RAC VMware Blade Blade Blade Blade Blade Blade Blade Blade Blade • Cisco’s Deployment: • Resources provisioned based on business need • Still HA with fewer spares Blade HA Spare Burst Capacity Blade

27. Cloud Network Services / Data Center Automation vCloudDirector/ DynamicOps SystemCenter CitrixCloudPlatform CIAC/OpenStack/ Partners Cloud Portal and Orchestration Cloud Network Services L4-7 Virtual Network Infrastructure WAAS ASA 1000V VSG NAM NetScaler Partners vPath L2-3 Nexus 1000V Hypervisor vSphere Hyper-V XenServer Multiple (vSphere, KVM, Xen, open source) Computing Platform UCS Physical Network Unified Fabric (Nexus 2000 – 7000) Storage Platform

28. Three Paths To The Private CloudBest Of Breed Storage, Networking And Compute Build Your Own… VSPEX… Vblock… Requires Special Customization Reference Architectures Converged Infrastructure

29. Now extend to a Public Cloud provider Connecting Securely to a Cloud Provider Data Center ASR • Datacenter to Cloud IP mobility • Full range of network services • Familiar management tools • Shortest path from any location • Interception and redirection • Classification and prioritization • Globally uniform VPN policies • Scalable and reliable VPNs • Automatic topology updates CSR VPC/vDC VPC/vDC Public Cloud WAN ISR ISR Branch ISR Branch Branch Secure Connectivity Traffic Control Network Consistency

30. VSPEX Will Get You There Quickly • A collaboration of global technology leaders Cisco and EMC offer a turnkeysolution for a private cloud • Quickly launch to the cloud with a preconfigured solution • Approach the private cloud with lower risk • Scale up and out to fit your needs • Leverage your existing infrastructure A proven solution that delivers IT-as-a-service through a cost-effective, flexible, highly manageable and automated infrastructure that will grow with your business

31. Thank You ! Brian Jordan - Data Center Business Manager