Credentials April, 2011

1. CredentialsApril, 2011 SIMPLIFYING BUISNESS www.firststepinfosol.com

2. Who we are

3. Established in 2011, First Step Info Solution is a company that constitutes of highly skilled professionals with strong ethics and values. Our culture is a reflection of individual goals aligned with FSI’s vision. In First Step Info Solution (P) ltd. , We attempt to provide an environment within which that creative genius can flourish, both individually and collectively. We make every effort to attract, motivate and nurture a highly qualified, focused people to Selekt. We believe that the potential of Human endowments when unleashed, can achieve the unachievable, and that is what makes the difference between good, great and the world-class First Step is a derived name from creative and strategy. Origins www.firststepinfosol.com

4. As a leader in relationship management, FIRST STEP INFOSOLUTION provides solutions that drive more value from the relationships our clients have with their customers. Managing these relationships, fostering improvement and adding value to them is how we enable organizations worldwide to improve their business performance. Our people are our asset. Backed with vast industrial experience in all Verticals like Sales, Marketing, Resourcing, organizational structuring and benefit planning. We are uniquely positioned to give you a one window solution to all your people issues. www.firststepinfosol.com

5. Provide an excellent standard of service Expand our skills and knowledge to serve our clients Continually build up our business through repeat work and referrals Be trusted advisers working with integrity to achieve success for our clients Be recognised as an ‘employer of choice’ in the industry We Aspire To www.firststepinfosol.com

6. We work closely with the client to determine effective sourcing methodologies to attract appropriate candidates. This will typically be a targeted search approach, an advertisement in either print or on-line media or a combination of both. Our Recruitment Communications service can provide a range of services from creative design, copy writing and media buying to the construction of dedicated recruitment websites. If an executive search approach is adopted, using our internal research function, our extensive network of contacts and our knowledge of the market, we work at speed to map out a pre-agreed list of target companies. We share this information with you. Resourcing www.firststepinfosol.com

7. Once approved by you, we discreetly approach, attract and meet each relevant candidate. We then assess individuals against key criteria and supply full CV and profiling to the client for discussion. Backed by our reputation and strong blue-chip client base, we can engage and attract the highest calibre of candidates for your needs - in a fiercely competitive market. Our search consultants are professional, discreet and diligent, capable of building a strong rapport with candidates from the outset to ensure they remain in the process. www.firststepinfosol.com

8. BPO OPERATIONS • First Step Infosolution couples its deep process knowledge, insights and best practices with focused IT capabilities, targeted analytics and pragmatic reengineering to deliver a comprehensive solution. In every area, we go from meeting simple transactional needs to providing process management capabilities, where complex decision making and keen judgment are required. • Customer Services : Through our Customer Solutions, we’ll partner with you to deliver improved operational effectiveness, increased speed-to-market, enhanced customer satisfaction and accelerated revenue growth, creating a sustainable competitive advantage for your organization. • BACKENED OPERATIONS: We provide our clients effective Backend Support which is as per their requirements. These services are offered by our skilled professionals with good analytical skills and communication skills. Our wide range of backend support include data entry services, data analysis, e- accounting and reconciliation. OurServices www.firststepinfosol.com

9. Identifying opportunities based on business imperatives and economics to gain competitive advantage. Setting and monitoring Performance Measures for Human Resource Activities and establishment of robust, flexible and transparent HR systems and processes. Human resource strategy management www.firststepinfosol.com

10. Providing a framework for capabilities assessment through self and 360 systems. Culture surveys and action planning and driving change initiatives like "Tea Magic", "Fish! Philosophy", Rainy days, etc. Organization development and change www.firststepinfosol.com

11. Specifying learning objectives ( ASK), assessing effectiveness of learning options, organizing, designing and developing learning events like out-bounds, distance learning, mentors, tutors, etc. Development of learning course ware - Learning Center, Competency development modules, CBTs, etc. Learning management www.firststepinfosol.com

12. Monitoring climate and attitudes through informal and formal communication channels. Monitor PMS systems, by developing Personal Business Plan based Hushing Principles. Exits and performance counselling Performance improvement and management www.firststepinfosol.com

13. Restructuring ,collective bargaining. Involvement and participation of grass root in continuous improvement initiatives like TPM, 5s, Kaizen etc. Employee relations www.firststepinfosol.com

14. Setting Compensation and benefit objectives - Financial/non-financial. • Analysing Market Remuneration. • Job Evaluation. • Non-monetary reward system. Reward and remuneration www.firststepinfosol.com

15. Our Esteemd Clients

16. The Expectator ApproachI = a holistic person = individual = Expectator > consumer • The Expectator approach is our way of looking at consumers holistically from 360 degrees as an individual with values and dreams • It’s the cornerstone of our strategy planning process www.firststepinfosol.com

17. Proposition: the single most motivating thing we can say about our brand to the target customer Convergent Process to focus Strategic Analysis and Planning Divergent Process to expand Creative Development Imageneering Our Strategic Planning & Creative Development Process • Creation consists of two parts : Convergence to a single proposition using strategic planning; and Divergence from the single proposition by developing the creative product. Imageneering is a proprietory suite of planning & creation tools that aid the process at each step www.firststepinfosol.com

18. TOUCHPOINT METER ORCRESTRA

19. Brand Essence determines the long-term brand positioning and vision based on the core values inherent in a brand • It is expressed in two parts: • An insight, or point-of-view about the world which defines the brand’s opportunity • A statement of intent - what the brand intends to do as a result Brand Essence www.firststepinfosol.com

20. Brand Essence: The spirit of the brand Brand Personality How I am? Heritage Who I am? Brand Essence An insight, or point-of-view about the world which defines the brand’s opportunity A tatementof intent - what the brand intends to do as a result Benefit & Reason Why What do I offer? Brand Target Who do I talk to? www.firststepinfosol.com

21. Who are our clients

22. First Step Info Solutions (P) Ltd. is the exclusive Creative Agency-Of-Record for: R. J. Corp. ( Costa Coffee, Pizza Hut, KFC, SwfnsenS,….. ) Frankfin Institute of Air Hostess Training EducompRaffels A -Inlead Del Monte S C Johnson Exon Mobil Zythum Infosys Our Clients www.firststepinfosol.com

23. Contact us Contact Details: First Step Info Solution Private Ltd. C – 393 2nd Floor Dwarka Sector – 7 New Delhi 110075 Tel :- +91-11-456-854-47 www.firststepinfosol.com email: info@firststepinfosol.com www.firststepinfosol.com

24. Thank you for your time and effort