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Enhancing Graduate Enrollment and Postdoctoral Recruitment through CRM Strategies

This document discusses the graduate enrollment and postdoctoral recruitment strategies to improve academic performance metrics. It highlights the current enrollment statistics, including a Spring enrollment estimate of 65,981 and a total student credit hour (SCH) projection of 167,830 against a state target of 175,904. The importance of maintaining at least 200 postdocs for institutional pre-eminence is emphasized. It also details the implementation of a new CRM system for better communication and engagement with prospective students and applicants, along with insights from the NSF/NIH survey on graduate students and postdocs.

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Enhancing Graduate Enrollment and Postdoctoral Recruitment through CRM Strategies

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  1. Topics • Graduate enrollment • Postdocs and pre-eminence • CRM and graduate recruitment

  2. SCH and Headcount

  3. SCH estimate 14-15 • Spring 97% of Fall = 65,981 • Estimated total = 33,827 + 68,022 + 65,981 = 167,830 SCH • State target = 175,904 • 175,904 -167,830 = 8,074 = -4.59%

  4. Postdoc & Pre-eminence • Pre-eminence benchmark = at least 200 postdocs • NSF/NIH Survey of Graduate Students and Postdoctorates in Science and Engineering (GSS) • Phase 1 – Program contacts verified • Degree granting units (students and postdocs) • Research units that support postdocs • Phase 2 – Units complete online survey • Graduate student information • Postdoc information

  5. Postdocs • Include a person who meets FSU’s definition of a postdoc and who was employed for all or part of the Fall semester 2014 • August 8, 2014 – December 22, 2014 • Ph.D. or equivalent doctorate (e.g., Sc.D., M.D.) in an appropriate field within 5 years prior to initial appointment. • Temporary traineeship with substantial mentored training in a field relevant to the trainee’s career path, including research, scholarship, or teaching.

  6. CRM and Graduate Student Recruitment

  7. Replacement of legacy system with Campus Solutions CRM module being utilized to enhance communication with prospects/applicant • scheduled communications (campaigns) Departments can review applications and send out recruitment messages 2,938 messages have been sent through scheduled marketing campaigns since the beginning of August What has happened to date

  8. Email: awildmann@fsu.edu Have a detailed training session Request a template building guide Provide the materials to us in the guide Approve the content Learn the process Go-live! How to get involved

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