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High-Impact Campaign for Google Chromebook Targeting Affluent Urban Audiences

Google launched a bespoke campaign for the Chromebook, entering a competitive market with a focus on affluent urban audiences. This multi-format initiative, in collaboration with MGOMD and Posterscope, utilized high-profile locations and audience targeting with an average salary range of £30-34k. Adshel 6-sheets and striking Pinnacle sites in London highlighted key product attributes, ensuring standout visibility. The campaign integrated digital roadside networks to communicate the Chromebook's features clearly, elevating brand recognition in urban hotspots.

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High-Impact Campaign for Google Chromebook Targeting Affluent Urban Audiences

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  1. Google Chromebook Highly bespoke campaign targeting affluent, urban audiences Background. Google had launched the Chromebook into a very competitive market and wanted to create impact amongst an affluent, urban audience. It was the first time they had promoted a product rather than a service. Idea. A truly multi-format campaign, combining bespoke audience targeting with high impact, high profile locations. We worked in partnership with MGOMD and Posterscopeto hand-select sites which indexed highly against an audience with an average salary of £30-34k. Adshel 6-sheets were used to build cover in these urban hotspots within London, while high-impact Pinnacle sites were used to create stand-out. The creative was designed to show off the key product attributes clearly, and ran as multi-copy across our roadside digital networks.

  2. Google Chromebook A simple creative, targeting affluent London hotspots

  3. Google Chromebook Stand-out premium sites were chosen to boost impact London Bridge Banner M4 Tower

  4. Google Chromebook Digital allowed the key product attributes to be articulated clearly

  5. Google Chromebook Campaign details

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