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Planning and Execution of the 2010 U.S. Census: A Comprehensive Overview

This document outlines the extensive planning and execution phases of the 2010 U.S. Census, detailing critical milestones from the late 1990s, including evaluations of the 1990 Census, the development of the American Community Survey (ACS), and the establishment of the Census 2010 planning office. It highlights key activities such as developing testing methods, designing questionnaires, and conducting field tests leading up to Census Day on April 1, 2010. It also encompasses post-census evaluations, data tabulation, and the reporting of state populations for congressional apportionment.

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Planning and Execution of the 2010 U.S. Census: A Comprehensive Overview

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  1. Decennial Census Lifecycle Leonard Gaines, NY SDC

  2. Very Early Planning • Early to Mid 1990s • Evaluations of the 1990 Census • Testing of ACS concept • 1998 – Funding provided for 2010 Census Planning Office • 1998 – 1999 – Determine ideas to test during Census 2000 experiments

  3. 2000 to 2004 – Designing the Train • Experiment with limited concepts as part of Census 2000 • Evaluation of Census 2000 Experiments • Develop 2010 Tests • Methods • Technology • Questionnaire Design • Question wording

  4. 2003 to 2006 – Building the Train • 2010 Census Field tests • Evaluations • Planning for dress rehearsal

  5. 2007 to 2008 – The train leaves the station • April 1, 2007 – Report 2010 Census subjects to Congress • April 1, 2008 – Report 2010 Census Questions to Congress • Dress Rehearsal • LUCA • Start developing advertising campaign

  6. 2009 – Picking up speed • Open Early Local Census Offices • Address Canvassing • Start partnership programs • Print questionnaires • Open Local Census Offices (LCOs) • Verify Group Quarters • Identify “homeless” locations • LUCA feedback & appeals

  7. Early 2010 – Full Speed Ahead • Identify QAC & Be Counted sites • Count Review Part 1 • Recruit enumerators • Publicity Blitz • Address Questionnaires • Deliver questionnaires (mid- to late March) • April 1, 2010 – Census Day • Monitor Returns • Hire enumerators where needed • Non-response Follow-up (NRFU)

  8. Late 2010 – Continuing the Journey • Count Review Part 2 • Coverage Evaluation Survey • Shut down LCOs and ELCOs • Thank you campaign • Data tabulation • December 31, 2010 – Report State Total Populations and Congressional Apportionment

  9. 2011 to 2012 – Stops along the way • April 1, 2011 – Redistricting data provided to states • Count Resolution Program • Additional data products released • States define PUMAs • Various evaluation products produced

  10. 2013 – The End of the Line • Final data products released • Evaluation Products finished

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