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Building and Engaging your Audience

Building and Engaging your Audience. Thank you for being here… I look forward to our discussion .

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Building and Engaging your Audience

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  1. Building and Engagingyour Audience Thank you for being here… I look forward to our discussion 

  2. “All of us should ask ourselves if the people we meet can feel the warmth of our faith and see the joy of our encounter with Christ!” Pope Francis, October 14, 2013 – New Evangelization Pontifical Council

  3. Share THE Good News And the “good news” of your parish or organization…. So that your followers can share the good news too.

  4. Facebook Facts BLAH, BLAH, BLAH…. It’s still BIG and seems to be here to stay…

  5. Facebook Facts

  6. Building and Engagement

  7. Building and Engagement

  8. 5 Powerful Facebookengagement strategies from the corporate world… 1. Photos, photos, photos… 2. Shorter Posts 3. Emoticons 4. Thursday and Friday 5. Questions

  9. 1. Photos, photos, photos…

  10. 1. Photos, photos, photos…

  11. 2. Shorter Posts get 23% more interaction…

  12. 92 Characters… (photo maybe more engaging?)

  13. 68,692

  14. 3. Using emoticons increases comments by 33%  AMEX Open Forum Info graphic

  15. 4. Engagement rates on Thursday and Friday are 18% higher

  16. 5. Question posts get 100% more comments Kissmetrics Info graphic

  17. How is Facebook different for Catholic parishes, schools or other organizations?

  18. What is your goal for your Facebook page?

  19. Our current goals: • Get all of our Active parishioners that are Active on Facebook to like our page. • Share content (Good News) that our followers will want to share with their circle of friends that lets them be Catholic… that lets them do the evangelizing.

  20. Active? Don’t get discouraged… Be realistic about your parish numbers – registered parishioners vs active. Be realistic about the number of parishioners that are Active on Facebook – Facebook fatigue, teens. Be patient. Yes, let people know about your page, but should you do contests, give-aways or paid posts? Remember to stay connected to your page…

  21. How I think we got to 883 Likes: Slow and Steady Number of Posts Made mistakes…. Very active Facebookers Liking Comments Responded to questions quickly The Share question…

  22. 1. Slow and Steady

  23. 145 posts in 20 months 2. Number of Posts That’s only 7.5 posts per month or a little more than one post per week…

  24. Thought Facebook was another platform for parish announcements… 3. Made Mistakes… Thought Facebook was a place to put links to build more traffic to our website.

  25. 4. Appeal to very active Facebookers with very active circles of friends…

  26. 5. Like comments every time. 6. Respond to questions quickly… Email notifications.

  27. I ask the share question: What do people want to share about our parish or our faith this week?

  28. Facebook Insights

  29. Facebook Insights

  30. Facebook Insights

  31. Facebook Insights

  32. Post Examples from Annunciation’s Facebook page and Facebook pages around the Diocese and the United States

  33. 2,093

  34. Embed Post

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