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Twitter for Business Lessons from the Enterprise

Twitter for Business Lessons from the Enterprise. Michael Brito, Social Media Strategist Twitter: Britopian Web: Britopian.com. Life sharing Real time web Public instant messaging Non reciprocal conversations and relationships Life sharing in 140 characters or less per tweet

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Twitter for Business Lessons from the Enterprise

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  1. Twitter for Business Lessons from the Enterprise Michael Brito, Social Media Strategist Twitter: Britopian Web: Britopian.com

  2. Life sharing Real time web Public instant messaging Non reciprocal conversations and relationships Life sharing in 140 characters or less per tweet Twitter runs on browsers/application/mobile/SMS What the heck is this Twitter thing?

  3. Twitter: the basics 11 11 10 10 12 12 1 6 7 3 4 4 5 5 2 8 7 2 8 9 9 1 3 6 Awareness Opinion Forming: Why Buy Intel Research: Buy Now Purchase: Buy the best • The number of people this account is following • The number of people who follow this account • Total “tweets” or updates • Fun, random definitions • @britopian: other peoples’ tweets that referenced my username • Direct Messages: private messages • Favorites: favorited tweets • Search: specific topic • Trending Topics: who is talking about “what” right now • RSS: other people can subscribe this twitter feed • The feed • Highlights on rollover. You can either reply or favorite

  4. It’s valuable touch point It provides a unique opportunity to: Listen Talk Learn Energize Humanizes the brand (if done right) Can build community & evolve to a trusted advisor Why is it important for brands?

  5. Key Facts & Figures Awareness Opinion Forming: Why Buy Intel Research: Buy Now Purchase: Buy the best

  6. Awareness Opinion Forming: Why Buy Intel Research: Buy Now Purchase: Buy the best Authenticity, transparency is important.

  7. Awareness Opinion Forming: Why Buy Intel Research: Buy Now Purchase: Buy the best Brands need to be Believable.

  8. Personal Vs. Branded Profiles

  9. Personal Vs. Branded Profiles

  10. Hybrid Twitter Profile

  11. Do your research before engaging customers Twitter Best Practices for Brands http://mashable.com/2009/06/24/twitter-brand-best-practices/

  12. Twitter Best Practices for Brands Determine Organizational Goals http://mashable.com/2009/06/24/twitter-brand-best-practices/

  13. Twitter Best Practices for Brands Branded, Personal or Hybrid Profile http://mashable.com/2009/06/24/twitter-brand-best-practices/

  14. Twitter Best Practices for Brands Build profile equity http://mashable.com/2009/06/24/twitter-brand-best-practices/

  15. Twitter Best Practices for Brands • Track metrics and conversation trends • Don’t go overboard; less structure is better • Listen and observe before engaging • Be authentic & believable • Track, measure, and iterate • Don’t just strategize: execute! http://mashable.com/2009/06/24/twitter-brand-best-practices/

  16. Twitter: tools to make life easier

  17. Twitter: tools to make life easier

  18. Thank you Michael Brito Twitter: Britopian Web: http://www.britopian.com http://mashable.com/2009/06/24/twitter-brand-best-practices/

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