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Current Technologies

Learn about the current technologies in information technology for management, including ERP, CRM, and SCM. Understand how these systems can bridge the information gap, improve logistics, streamline resource management, and enhance customer relationships.

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Current Technologies

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Presentation Transcript

  1. Information Technology for Management Current Technologies • ERP • CRM • SCM

  2. ERP • A business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing. • As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources

  3. IT Bridges Information Gap Logistics Resource Maintenance Management Human Resource Sales & Distribution Enterprise Resource Planning System Finance Manufacturing Materials Management Quality Management Strategic & Operation Planning

  4. An example: order fulfillment Before ERP Sales Production Logistics Billing Order Problems: Delays, lost orders, keying into different computer systems invites errors

  5. An example: order fulfillment With ERP Data Finance Analysis Service Manu- facturing Sales Inventory E Human R & Supply Resources P 4

  6. Market Share Of ERP Providers

  7. CRM • Customer Relationship Management • Gain more control in interaction with customers • Manage expectations better • Understand what customers really want • Provide products that better serve customers • Increase trust • Competitive advantage

  8. Customer Lifecycle Care

  9. Acquisition Retention Lift/upsell Likelihood to Recommend Total Perceived Value The Benefits of Customer Relationship Management • In addition to LTV of the customer, likelihood to recommend is another important benefit of CRM.

  10. SCM • Materialsare any commodities used directly or indirectly in producing a product or service. • Raw materials, component parts, assemblies, and supplies • A supply chain is the way materials flow through different organizations from the raw material supplier to the finished goods consumer • Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible.

  11. Market research data scheduling information Engineering and design data Order flow and cash flow Supplier Customer Ideas and design to satisfy end customer Material flow Credit flow Inventory Supplier Customer Manufacturer Inventory Inventory Supplier Customer Distributor Inventory The Supply Chainwith Technology CRM B2C JIT ERP B2B

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