1. The mastheadof the magazine is very obvious, Red in colour and bold and strong in format, indicating that the magazine is a mainstream magazine and it is the biggest in the film magazine industry. Conventionally it is vital that the title is exposed . Looking at most empire magazines, the same font is always used, it is mainly red in colour or blue or black. Main focus, is on the film Terminator Salvation. The magazine concentrates an immense amount on the film, by including a central image of main character from the film, making the film more interesting by making the image of the film more hypnotising and eye-catching( the intense and determinism in characters eyes). By the side it also states the name of the film and features a tag line along the title. Free Gift , normally magazines that are mainstream and are well finically equipped tend to add things of sort. The gift that is been given ,is associated with the whole theme of the magazine : which is action and sci-fi . Draws audience immediately . Her e an appetizer is used to catch purchaser/audience eyes. “ PLUS HUGE 25 YEAR CLEBRATION” indicating a sense of achievement and also giving purchasers a sense of receiving something special from the magazine. The content is in form of a strip and is in contrast to the central image and the magazine as a whole, however it seems as if the article is theme based on sci- fi , cyborgs and action.