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House Inferno: Interactive Fire Kills Campaign

Our brief is to develop a campaign idea and visual theme inspired by the brand image provided. We present an interactive web-based game modeled after "Mirrors Edge," where choices in red lead to different outcomes. With iPhone integration, map out your route beforehand and adapt with Plan B during gameplay. Get your adrenaline pumping with this maze-style game - be strategic and keep a cool head to survive the inferno!

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House Inferno: Interactive Fire Kills Campaign

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  1. Fire Kills Campaign Jaymi, Bob, Inaya, Matt

  2. Brief Our brief is to come up with a campaign idea and visual theme based on the brand-image provided, consider innovative ways of delivering the message, and develop one ‘media’ solution to concept stage. (e.g. a viral video or game, a competition or quiz, a TV ad, poster series etc.)

  3. Pac man Interactive YouTube video http://www.clickvid.co.uk/ Maze style game Ideas & Inspiration Third degree burn Tracking ad First person game Vector Art Mirrors Edge

  4. Our idea.. • Interactive web based game, inspired by mirrors edge.

  5. House Inferno

  6. Choices and a Plan B • Within the game, the choices are highlighted in red. These would produce different outcomes..

  7. iPhone Integration • Before the first person aspect of the game, you would plan your path, using and iPhone/android device. • This is where also you would choose your route in your Plan B, after your path becomes blocked.

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