Optimize your Enterprise

1. Optimize your Enterprise S. Sridhar Director & General Manager, Enterprise Solutions Group, Dell India

2. A lot is happening with IT… 2X of CXOs expect to see a significant or complete IT overhaul in the next three years $241 billion cloud spending by 2020 70% X86 server virtualization will double from 40% to 80% by 2016 of CXOs say their company will increasingly use IT as a commodity service to be bought and sold when needed CEOs who involve the CIO in business strategy recognize superior financial performance vs. their peers 2.5Quintillion 2:1 43% bytes of data being created every day 46% of CIOs plan to make workflow changes to better incorporate mobility into the business of server-related expense was on management in 2012 68% 50X Rate of growth of managed data in the next decade

3. What is the transformation expected from IT ? • Efficacy @ Moment • Engagement • Freedom • Diversity • Mash-ability • Disaggregation • Collective Intelligence • Community • Experimentation • Opt-In • Serendipity • Intrinsic Rewards • Open Efficiency @ Scale • Management Control • Standardization • Specialization • Centralization • Expertise • Hierarchy • Alignment • Conformance • Predictability • Extrinsic Rewards • Closed Scale Efficiency Discipline Today Engagement Adaptability Innovation Tomorrow http://www.boostzone.fr/en/the-fractal-nature-of-entreprise-2-0/

4. But, what are you faced with ??? Do more with less Static or shrinking budgets while demands continue to grow and resources become more scarce Unprecedented complexity Managing the myriad of IT complexities and technologies Overtaxed resources Keeping up with the scale and skill mix required to run their environments $$ ? Increased enablement Delivering services and applications anywhere through the cloud Increased threat Securing the network and the data True 24/7 Delivering access anywhere, at any time, on any device

5. Get over the spiral and transform Past investments Respond faster The performance your organization needs The technology you already own Conflict Complexity Lower cost

6. How do we approach it : Leveraging what you have, your approach and vendor strategies matter High Agile, efficient, scalable • Greater IT agility & reliability • Breakthrough efficiency & performance • Solutions that scale New & proprietary • OpEx savings consumed by costly solutions • Lock-in penalty CapEx OpEx OpEx OpEx OpEx Operational efficiency • Complex & monolithic • Lock-in with no scalability CapEx CapEx CapEx • Low cost commodity components • No value add Commodity with services Legacy Low Agility & scalability Low High

7. Dell agile, efficient & scalable architecture Existing IT Agile, efficient & scalable architecture Business-class connected device solutions Applications/platforms 2 Secure, connected and managed heterogeneous end-points 1 Network-interconnected pool of resources Intelligent converged Infrastructure &private cloud Return to app-driven architecture Cloud delivery & management 3 4 A ubiquitous extension of the datacenter Transformation Services SaaS, PaaS, IaaS Information management 5 Data-driven decision making – the goal of Information Technology Security 6 Secure from code design to intrusion protection

8. Dell’s recent investments align to our vision Agile, efficient and scalable architecture Business-class connected device solutions 2 1 Intelligent converged Infrastructure &private cloud 3 Cloud delivery & management 4 SaaS, PaaS, IaaS Transformation Services Information management 5 Security 6

9. The 4 key pillars of IT transformation : Helping you grow & thrive The power to do more Driving greater operational efficiency and accelerating results Business-class connected solutions Integrated, optimized enterprise Software that simplifies IT and mitigates risk Flexible,next-generation services Differentiated with a scalable design point

10. End-to-end capabilities to address critical IT challenges Consulting Network Security Converged Management Continued investment in the enterprise Memory Virtualization Data Center & Cloud Management Scale-out Data Protection CoreNetwork Manage ManagedSecurityServices Fibre Channel Information Management Hyper-scale Deduplication Implementation Wireless Mobile Workforce Management Industry StandardServers File 3rd PartySecurity Offerings CampusBranch iSCSI Support Security & Data Protection Direct Attach Servers Storage Servers Storage Networking Software Security Services

11. The Dell AdvantageOpen. Disruptive. Innovative Standards with no lock-in/out Modular, not monolithic Open approach, not closed Scalability without constraints Flexible, not forced End-to-end, not narrow Superior ease of use Rapid time to value Ultimate freedom of choice

12. We’re a leader in our marketsand our strategy is delivering results in a major way

13. Solving customers biggest challenges

14. Indian Institute of • Hardware Technology • Customer Challenge • Wanted to deliver Learning-as-a-Service to internal training centers and enterprise customers based on a cost-effective IT training model • Customer Benefits Delivered • Simplified network complexity delivered through 90 percent reduction in port density • Supports simultaneous learning of 20,000 users through 40 Gbps network throughput • Training curricula expanded due to 70 percent decrease in network management • Highly flexible pricing models delivered through 40 percent reduction in total cost of ownership • Scales effectively to meet projected global demand for learning-as-a-service model • Partnering To Transform • Simplified network complexity delivered through 90 percent reduction in port density and 40 percent reduction in total cost of ownership enabling65 percent growth in customer base

15. Amalgamated Bean • Coffee Trading Co. Ltd. • Customer Challenge • The ERP was running for over 5+ years with an exorbitant OPEX since it was on the proprietary locked RISC platform • Customer Benefits Delivered • Migrated to the new x86 platform delivering vastly improved ROI on the overall solution • Ensured their critical data is protected with a defined backup solution • Partnering To Transform • Reduced OPEX costs significantly while delivering better efficiencies across operations by adopting Industry Standard Architectures

16. Rajiv Gandhi Cancer • Institute and • Research Centre • Customer Challenge • investing in a highly scalable storage management system that would meet the capacity demands of data-intensive medical images and records. • Customer Benefits Delivered • Patient needs at forefront of technology-enabled healthcare • Medical images and records are instantly available for patient visits and Meets seven years of projected data growth due to high scalability • Treatment responsiveness increases through ability to respond to urgent requirements • Ability to double storage capacity provides a compelling price-performance ratio • Partnering To Transform • Scalable Infrastructure for HIS, PACS, EMR enabling double storage capacity without image deterioration

17. Yash Raj Films • Customer Challenge • Need for a single, scalable solution to store their catalogue film footage in a digital format • To guarantee availability of content and specific footage when required by various business touch points. • Customer Benefits Delivered • Entertainment company secures film archive through scalable storage solution • Provides protection for entire film catalogue • Snapshot feature saves time through restoring specific film footage • Open standards work seamlessly with film industry solutions • Scales to meet the studio’s growing catalogue • Partnering To Transform • The company has the ability to integrate the digital asset management software. Open standards support to continued innovation

18. USHA • International • Customer Challenge • Expanding SAP ERP system to improve the overall supply chain network for the durable goods manufacturing and distribution business, • Without increasing their data centre footprint • Customer Benefits Delivered • Server consolidation delivers expanded SAP environment on 80 percent smaller footprint • Supply chain planning improves through 60 percent faster report generation • Customer relationships strengthen after 70 percent decrease in order approval time • Energy efficiencies deliver increasing workload using 70 percent less power • Balancing supply and demand delivers ROI within three years • Partnering To Transform • 60 percentfaster report generation. 70 percentless power used

19. Dell has been Honored & Recognized by CIO CHOICE in the following four categories: • Server • Networking - Active • Desktop Virtualization • Data Centre Consultant • Data Centre Transformation Services • The process for “CIO CHOICE” (http://cio-choice.in ) recognition is conducted via an independent advisory panel of eminent CIOs and an independent survey voting from across the country with CIOs and ICT decision makers. Vendor recognition is largely based on the “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”.

20. Thank You