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San Diego Gas & Electric

This proposal discusses the expansion of successful strategies and exploration of new opportunities in the SDG&E CARE Marketing and Outreach from 2012 to 2014, focusing on overcoming barriers to enrollment and implementing effective marketing and outreach strategies.

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San Diego Gas & Electric

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  1. San Diego Gas & Electric 2012-2014 CARE Marketing and Outreach EXPANDING SUCCESSFUL STRATEGIES WHILE EXPLORING NEW OPPORTUNITIES Low Income Oversight Board April 11, 2012

  2. CARE Proposal At-a-Glance

  3. Barriers to Enrollment • Trust • Language • Culture • Disability • Self-disqualification

  4. Marketing and Outreach Strategies How do we get there?

  5. Paid Media

  6. Direct Marketing

  7. Outreach

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