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National Consumer Agency Market Research Findings: Consumer Switching Behaviour August 20 12

Explore insights into consumer switching behavior and trends in Ireland, including savings, ease of process, and reasons for not switching. The report covers various sectors such as car insurance, broadband, and landline providers.

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National Consumer Agency Market Research Findings: Consumer Switching Behaviour August 20 12

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  1. National Consumer Agency Market Research Findings: Consumer Switching Behaviour August 2012 Research Conducted by

  2. Key Findings Consumer Switching Behaviour Research Background and Methodology Profile of Sample Table of Contents

  3. Key Findings

  4. Key Findings - I • Overall 32% of consumers have switched at least one product or service provider in the past year, most likely to have been • Car insurance (16%) • Broadband Internet provider (14%) • Fixed Landline Provider (13%) • Savings from Switching • 96% of those who switched car insurance stated that they saved money by doing so with the average annual amount saved reported as €125 • The highest incidence of multiple switching is found in the grocery sector and car insurance

  5. Key Findings - II • 83% of consumers stated that they found the switching process easy • 59% of consumers who have switched in the past year have found the new service they receive to be better. Just 1% stated that the service they receive is worse • Not Switching? • The main reason cited for not switching is due to “satisfaction with the quality/level of service of current provider” with the next highest response being “current supplier offers the best value for money” • Of those who have not switched, over 50% across most sectors rising to 2 in 3 in some sectors have not checked if there is a better package/deal available to them since signing up with current provider

  6. Consumer Switching Behaviour

  7. Extent of Switching Providers within the Past 12 Months (Base: All holders/purchasers of products/services) Jun 2012 Nov 2011 May/June 2011 Secondary Primary Tertiary Yes Yes Yes – N/A N/A

  8. Switching Trends – Primary Stated that they saved money as a result of switching within the past 12 months Incidence of switching in the Past Year (Base: All holders/purchasers) (Base: All who have switched in the past year) % %

  9. Switching Trends – Secondary Stated that they saved money as a result of switching within the past 12 months Incidence of switching in the Past Year (Base: All holders/purchasers) (Base: All who have switched in the past year) % % * * * * * * * Caution small base

  10. Switching Trends – Tertiary Stated that they saved money as a result of switching within the past 12 months Incidence of switching in the Past Year (Base: All holders/purchasers) (Base: All who have switched in the past year) % % * * * * * * * Caution small base

  11. Average Savings X Typical Billing Periods (Base: All who have saved by switching in the past 12 months) Average Annual Saving Average Monthly Saving * Caution small base size

  12. Experience of the Switching Process (Base: All who have switched providers in the past 12 months) Nov/Dec ‘10 May/Jun ‘11 Nov ’11 June ’12 % % % % Very easy 88% 92% 84% 83% Somewhat easy Neither/Nor Somewhat difficult – – Very difficult

  13. Quality of Service Received with New Provider (Base: All who have switched service provider - 325) (2) (4) Much better (5) Much worse (1) * 59% 50% 55% 59% – 61% 56% –

  14. Switching Behaviour Past 5 Years – I Switched Past 5 Years Switched more than once (Base: All holders/purchasers) (Base: All switchers past 5 years) % % * * Caution small base

  15. Switching Behaviour Past 5 Years – II Switched Past 5 Years Switched more than once (Base: All holders/purchasers) (Base: All switchers past 5 years) % % * * * * * * * * * * Caution small base

  16. Reasons for Remaining with Current Provider – I (Base: All that have not switched provider within the past 12 months) Bank Mortgage Credit Provider Credit Card Provider Savings/ Investment Provider Provider of Credit June’12 November ‘11 % % % % % – –

  17. Reasons for Remaining with Current Provider – II (Base: All that have not switched provider within the past 12 months) Fixed Landline Broad- Band Mobile Phone TV Service Main GroceryShop Top Up Grocery Shop June’12 November ‘11 % % % % % % * * – – – – *

  18. Reasons for Remaining with Current Provider – III (Base: All that have not switched provider within the past 12 months) Health Insurance Car Insurance Home Insurance Electricity Supply Service Gas Supply Service Gym Membership Life insurance/ mortgage protection June’12 November ‘11 % % % % % % % – – * – – – *

  19. Latest Occurrence of Checking Better Deals/Packages Available – I (Base: All that have not switched provider within the past 12 months and not contract bound to provider) Bank Mortgage Credit Provider Credit Card Provider Savings/ Investment Provider Provider of Credit % % % % % Past three months Past six months Past 12 months Longer than 12 months Haven't checked

  20. Latest Occurrence of Checking Better Deals/Packages Available – II (Base: All that have not switched provider within the past 12 months and not contract bound to provider) Fixed Landline Broad- Band Mobile Phone TV Service % % % % Past three months Past six months Past 12 months Longer than 12 months Haven't checked

  21. Latest Occurrence of Checking Better Deals/Packages Available – III (Base: All that have not switched provider within the past 12 months and not contract bound to provider) Health Insurance Car Insurance Home Insurance Electricity Supply Service Gas Supply Service Gym Membership Life insurance/ mortgage protection % % % % % % % Past three months Past six months Past 12 months Longer than 12 months Haven't checked

  22. How Deals/Packages are Checked – I (Base: All that have not switched provider within the past 12 months & checked around) Bank Mortgage Credit Provider Credit Card Provider Savings/ Investment Provider Provider of Credit % % % % % – – – –

  23. How Deals/Packages are Checked – II (Base: All that have not switched provider within the past 12 months & checked around) Fixed Landline Broad- Band Mobile Phone TV Service % % % % – * * –

  24. How Deals/Packages are Checked – III (Base: All that have not switched provider within the past 12 months & checked around) Health Insurance Car Insurance Home Insurance Electricity Supply Service Gas Supply Service Gym Membership Life insurance/ mortgage protection % % % % % % % – – * – – – – – – – – – –

  25. Research Background and Methodology

  26. A. Research Background and Methodology Nov/Dec 2007 Aug 2008 Nov/Dec 2008 May/June 2009 Benchmark Wave 1 Wave 2 Wave 3 Nov/Dec 2009 June 2010 Nov/December 2010 May/June 2011 Wave 4 Wave 5 Wave 6 Wave 7 Nov 2011 June 2012 Wave 8 Wave 9 • The research was conducted by way of face-to-face interviewing of 1,002 people between the ages of 15-74. • To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class. • Interviewing was conducted over a four week period in June 2012.

  27. B. Profile of Sample (Base: All aged 15-74 – 1,002) Sex Age Region Social Class % % % % 15-24 Dublin ABC1 F50+ Male 25-34 Rest of Leinster 35-44 45-54 Munster Female C2DE F50- 55+ Conn/ Ulster Quotas were set on age, gender, region and social class to ensure that the sample was representative of the population.

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