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Houston 4-H CEO

Explore the world of entrepreneurship and learn how to run a business, tap into your talents, work hard, and make money. Develop your presentation and communication skills, showcase your creative genius, and compete in a trade show exhibit and contest. This is your chance to dream BIG!

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Houston 4-H CEO

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  1. Houston 4-H CEO Presented by Sheryl Nolen, CEA 4-H WebEx Houston4HCEO5 November9, 2015 WebSite Store Front & “The Pitch”

  2. Career & Entrepreneur Options (CEO) • Learn about running a business • Tapping into your talents • Work hard and make money • Grow your creative genius • Presentation and communication skills • Trade Show exhibit and contest • A chance to dream BIG Houston 4-H CEO

  3. Potential Customer Base • Store that never closes • Cost effective • Low overhead cost • Customer base • Networking opportunities • Adaptable Website Store Front http://smallbusiness.chron.com/advantages-using-internet-business-320.html

  4. E-Commerce used to sell products and services Example Ebay, Amazon • Lead Generator- used to secure contact information with the business owner to follow up and make contact • Establishing Credentials- used to provide information on your business like an online brochure. Types of Web Sites

  5. Visually appealing • Well organized- Tabs • Easy to navigate- linked • Not too much text • Good graphics • Mission Statement • Friends- Network of partners Happier At HomeCindy Kelly http://www.hahdogwalking.com/

  6. Webhttp://www.1stwebdesigner.com/build-a-blog-guide/site Domain should contain your business name • Domain names are important for Google search • Easy to pronounce and remember • Unique • Always contain .COM Website Domain http://fitsmallbusiness.com/small-business-website/

  7. Homepage • Products & Services • Testimonials • About Us • Contact Us • Shop on line • Location map or service area Outline Content & Pages http://bizkids.com/clip/direct-ed-the-4-ps-of-marketing

  8. Do it yourself –use logo wizard GraphicSprings • Represents your thing • Good in black & white • Check to make sure it is unique Decide on a Logo Examples : Fiverr.com – site matches you to all kinds of project providers some for as little as $5.00 Or 99Designs.com price range $299 to $799

  9. Use website builder/WordPress • Avoid Flash • Mobile site for smartphone world • Do it Yourself –Create Your Own Design it http://www.smplanet.com/teaching/webpage

  10. Build a Blog • Facebook • Twitter • Calendar • Pictures • Customer testimonials • Special recognition • Philanthropy Add Goodies http://www.1stwebdesigner.com/build-a-blog-guide/ http://stayathomemoms.about.com/od/activitiesandfun/a/how-to-create-a-website.htm

  11. Real World- Executive Summary • Keep it Simple • Introduction with scenario • Basic Question and Answer • Visual Exhibit • Product Sample The “Pitch” https://sp.yimg.com/ib/th?id=WN.N7VaeOlvoI%2f26Te2zeEUzA&pid=15.1 http://teachingkidsbusiness.com/index.htm

  12. Keep it Simple • Introduction with scenario • Basic Question and Answer • Visual Exhibit • Never guess –Confidence • Excite investors • Product Sample Perfect Pitch http://teachingkidsbusiness.com/index.htm

  13. Problem • Solution • Target market/customer • Competition • Team • Financial Summary • Milestones You are pitching what your product or service will do for investors Elevator Speech http://www.entrepreneur.com/article/201826

  14. The Hook- main point or heart grabber Brief description of product/service Brief market description with opportunity Brief description of competition How you are different from other solutions How you will make money - biz model Partnerships and alliances Sales and distribution plan The experience of the team, board, etc. Five year financial forecast with milestones Investment request with ROI expectation • Established Business http://www.powershow.com/view/3ae68d-NmMyN/The_Business_Plan_Pitch_powerpoint_ppt_presentation

  15. Hook – statement or question that immediately piques interest of recipient • Passion – if you are not excited about your business, no one else will be either • Request – Ask recipient for permission to call, a referral to others, or feedback • Short – assume you have less than a minute, and sometimes only time for a few sentences http://www.powershow.com/view/3ae68d-NmMyN/The_Business_Plan_Pitch_powerpoint_ppt_presentation

  16. C&D Bath Products Assignment

  17. Financial Plan

  18. Market Research

  19. iv) We are going to use the simplified recipe like whatwe used last night and like http://swiftcraftymonkey.blogspot.com/2010/07/back-to-basics-bath-bombs.ht mland experiment with small molds instead of the eggs. The small molds, made out of silicone, mightbemore forgiving and easier to take out. We will use Olbas • Product Development

  20. Tell the story of how your business ideas developed • Your background • Business Plan • Market Research • Financial Plan • Marketing strategy • Logo Designs • Product Development • Show your notes as you went through the process of making decisions • Pictures and captions ii)The batch inside the small eggs also cracked. Thebombs are still stuck inside of the plastic egg. Some of the plastic eggs broke, we think from expansion of the bombs. Maybe the citric acid is reacting with the baking soda very slowly. • Business Portfolio

  21. Compile your Business Portfolio • Write a script for your Business Pitch • Submit your Application for Houston CEO Trade Show and Minnow Tank by November 20th Last WebEx November 16- 6:30pm Be ready to Pitch your Business! Assignments

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