The digital marketing growth between 2010 and 2017 has been tremendous. Various figures on the internet about Digital Marketing in India peg the growth at 25% to 40% on an annual basis. Digital Marketing will remain to be a robust growing industry at least for next 5 years. The Forester Research report which came out in Feb 2017 shows that India will be the fastest growing online retail country in Asia Pacific. Further it says that India should grow at a staggering 31% per annum for next 5 years.
Reasons For Growth Of Digital Marketing Internet Penetration- The internet penetration in India is still on a very lower side. As per a report from techinasia.com, India’s internet penetration in Jan 2016 stood at just 28%. With a global internet penetration at 46%, India has a lot to catch up. As India spreads the wings of internet to its people, eCommerce and Digital Marketing will become even more important. Time spent on Social Media- Indian’s are one of the leading nations when it comes to the time spent on social media, says a research report from Techinasia.com. Indians spend around 4.4 hours in a day on internet through their laptop/desktops and 3.1 hours through their mobile devices. With such a large a amount of time being spent on the internet, it becomes a massive platform for using digital marketing.
Indian Government Efforts On Digital India- The government has been promoting digital mode of getting services, paying through digital payment channels and using digital platforms for all the upcoming new initiatives. Bheem App, UPI and GST are good examples of how the Indian government is trying to bring most people on the internet.