1 / 24

Touring Art Gallery

Touring Art Gallery. Introduction. The brief Background of The Partners Research and findings Process of building a brand Our development Evaluation Questions. The Brief.

munsell
Télécharger la présentation

Touring Art Gallery

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Touring Art Gallery

  2. Introduction • The brief • Background of The Partners • Research and findings • Process of building a brand • Our development • Evaluation • Questions

  3. The Brief ‘create the name and brand for the gallery that has the impact to generate positive news, discussion and interest in the concept – building an appreciation of the power of art to connect with people.’

  4. ‘The Partners’ Background • Won a Black Pencil at D&AD • Won Gold Lions for two successive years at Cannes Design Lions • Reputation for brave thinking and commitment to Bold Creativity • Worked on brands such as Jaguar, Vodafone, eBay and The National Gallery

  5. Research

  6. Understanding current position • Business • Situation • No name or brand • Charitable organisation • Will be Nationwide • One successful execution • Customer Journey • Patient – Can be inspiring • Staff – Conversation Starter • Visitors – Comfort • Press – Feel good story • Local Artists – Great opportunity • Market Analysis • No competitors boast UK’s famous contemporary art • Any similar schemes are in permanent place

  7. Art in Hospital • 1991 • Programme of visual arts in Glasgow and Scotland • Working with Art in Hospital : patients and nursing homes • Aim: To demonstrate the positive role that the arts can play in the quality of care for patients in the health service Activities Printmaking Photocopying Textiles

  8. Changing Images • Provide “Medicine for the soul” • Enrich peoples lives by bringing colour and comfort through supervised interactive activities.

  9. Art Contact • 1984 • Were a consultancy to source and supply artwork for working environments • Develop and manage art programs in the health sector • Give advice on stages from planning to funding • Aim : • To help organisations harness the potential of art to enhance and exploit their location(s) to the full

  10. Art Contact At the Waldron Healthcare centre

  11. In the press... ‘’I imagine that art can take people’s minds off the stresses of a hospital but so can an old copy of Heat magazine’ Grayson Perry – The Times ‘If you have an inspiring environment – whether it be calm, invigorating or fun, it improves people’s emotional state and well-being.’ Cat Powell – BBC News ‘British hospitals had become depressing and dilapidated. They are being revived by a big investment programme.’ The Guardian

  12. From a gallery’s point of view... • ‘I think the idea is that patients will look at these kind of pictures, and feel calm and tranquil.’ - Mayfields Gallery • ‘People in hospital can feel inspired by the art they see.’ Westover Gallery • ‘I think more traditional paintings, things like landscapes, are there to remind some patients of times gone by… to remember happier times.’ The Arthouse Gallery

  13. From an artists point of view... ‘The art usually looks very amateur.’ Dominyk Small – Studies Fine Art ‘The art is just there to make the place less grim, not to be appreciated.’ Adam Draper – Studies Graphic Design ‘ ‘You’d never get a Damien Hirst work or a Francis Bacon print. The work’s always really safe.’ Laura Betton – Studies Illustration Damien Hirst -Caesarean birth of his son

  14. Strategy

  15. Vision and Values • Art for art’s sake in hospitals for health's sake • Respected art • Offers an experience as opposed to a distraction • Supporting UK artists

  16. Brand personality

  17. Positioning • Initially – healing (beneficial properties) • Art can take viewers to another place

  18. Ideas & Development

  19. Key Insight • Key insight: currently art found in hospitals doesn’t reflect the full spectrum of emotions that people feel • Now – “Embrace your emotions” • Proposition – Seize the moment

  20. Idea Development

  21. Idea Development

  22. Final Design

  23. Evaluation • Doesn’t lose impact when reproduced in black and white. • Can be scaled down

  24. Logo in Use The corporate identity could be carried out in a number of ways in order to brand the space the gallery will inhabit. • Pictures framed in custom made purple frames • Sculptors mounted upon purple podiums • Sound installations beind purple curtains

More Related