Beyond the bake sale: Getting funds for your project The Impact Conference
QUESTION What was the last charity you gave to – and why?
Our mission for today is to find out the… What? Who? Why? How? & When? …of fundraising
WHAT?... The Three Key Elements of Fundraising
1 People Identifying with your Cause – but appeal to their ‘Head’ and their ‘Heart’
2 A Diverse Funding Base to Increase your Organisation’s Sustainability
2 Selling your Charity & a Good Knowledge of your Organisation & the Sector
Friends • Family • Community • Supporters & Partner Organisations
Estimated to be 8,800 in the UK • £2.7 billion in grants – ¾ of all grantmaking
Charitable Foundations • Community Foundations • Charities/Grantmaking Bodies e.g. Big Lottery Fund
www.trustfunding.org.uk • www.fundingcentral.org.uk • www.grantfinder.co.uk • Association of Charitable Foundations – Useful PDF for more Information
Over 585 companies • Core of Corporate Social Responsibility • £0.3 billion in grants – ¾ of all grantmaking
Large Corporates • National Business, especially Charity of the Year • Local Business • Sustainable Business/ Social Enterprise
www.companygiving.org.uk • www.bitc.org.uk • www.corporate-responsibility.org
£2.5 billion for government funding • Tender applications and contract opportunities • Mixture of private and public services
National Government • Local Government • City Councils • EU/International Governmental Organisations
www.governmentfunding.org.uk • www.tendersdirect.co.uk • http://www.ncvo-vol.org.uk/advice-support/public-service-delivery/submitting-a-tender
Smaller regular donors • Individuals of high net worth
www.btplc.com/mydonate • www.buzzbnk.org • University RAG Raids
Third Sector Organisations • Universities • Local Businesses • Partnerships
Goodness • Guilt • Growth • Good for Bank Balance!
Theory of Change – Donors are Buying into Your Vision of the Future
HOW? & WHEN?
How? Approaching Funders & Pitching for Funding
When? According to your Annual Plan for Fundraising
Strategic Plan Budget Fundraising Strategy Operational Strategy
Annual Plan Community Events – A month or two Trusts & Foundations – Around six months Corporates, Income Generation & Others – It varies!