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Digital Strategies of Three Diabetes Care Organizations

Digital Strategies of Three Diabetes Care Organizations. Briana Nestor Digital Strategies for Health Communication Emerson College/Tufts University School of Medicine. The American Diabetes Association (ADA).

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Digital Strategies of Three Diabetes Care Organizations

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  1. Digital Strategies of Three Diabetes Care Organizations Briana Nestor Digital Strategies for Health Communication Emerson College/Tufts University School of Medicine

  2. The American Diabetes Association (ADA) • Prevent and cure diabetes, and to improve the lives of all people affected by diabetes • People affected by the disease • Patients • Caregivers • Medical professionals

  3. Recommendations • Low-cost • Strategize content for focus • Consistent use of themes, colors • Higher-cost • Social media specialist • Redesign homepage

  4. Taking Control of Your Diabetes (TCOYD) • Non-profit that educates and motivates people with diabetes to take a more active role in their condition • Provides innovative, integrative continuing diabetes education • Patients with diabetes • Medical professionals

  5. Recommendations • Low-cost • Language preferences for non-English, Spanish speakers • Eliminate “Interest” page • Higher-Cost • Live tweet

  6. The National Diabetes Information Clearinghouse (NDIC) • Service of the NIH and NIDDK • Aims to provide information about diabetes to people with diabetes, health care professionals, and the public

  7. Recommendations • Low-cost • Social media pages • Condense topic list • Higher-cost • New server or host site • Social media specialist

  8. Comparison of Strategies Most effective, thorough Well planned, but needs improvements Minimal, needs social media

  9. Resources Diabetes Stops Here Blog. (2013). [Blog]. Retrieved from http://diabetesstopshere.org/. Google Images The American Diabetes Association. (2013). Retrieved from http://www.diabetes.org/. The American Diabetes Association. (2013). The American Diabetes Association Facebook page. Retrieved from https://www.facebook.com/AmericanDiabetesAssociation. The American Diabetes Association. (2013.) The American Diabetes Association Pinterest account. Retrieved from http://pinterest.com/amdiabetesassn/ The American Diabetes Association. (2013). The American Diabetes Association Twitter account. Retrieved from https://twitter.com/AmDiabetesAssn. The American Diabetes Association. (2013). The American Diabetes Association YouTube account. Retrieved from http://www.youtube.com/user/AmericanDiabetesAssn The National Diabetes Information Clearinghouse. (2012). Retrieved from http://diabetes.niddk.nih.gov/. Taking Control of Your Diabetes. (2013). Retrieved from http://tcoyd.org/. Taking Control of Your Diabetes. (2013). TCOYD Facebook page. Retrieved from https://www.facebook.com/TCOYD?fref=ts. Taking Control of Your Diabetes. (2013). TCOYD Flickr account. Retrieved from http://www.flickr.com/search/?q=TCOYD&f=hp. Taking Control of Your Diabetes. (2013). TCOYD LinkedIn account. Retrieved from http://www.linkedin.com/company/taking-control-of-your-diabetes. Taking Control of Your Diabetes. (2013). TCOYD Twitter account. Retrieved from https://twitter.com/TCOYD. Taking Control of Your Diabetes. (2013). TCOYD YouTube account. Retrieved from http://www.youtube.com/user/TCOYDtv.

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